Do you want to take your business, local or national? Well, in this post, we will share with you how to perform in-depth Local SEO for your business so that it will be easier for people looking in the area around where they live.
- Pick only one city:
You need to pick only pick one city in which you want your business to be listed. For example, you cannot have a café in both Toronto and Montreal. It will make people confused as they won’t be sure which one it is using. Ensure that the city you pick has the majority of your clientele base that makes up most of the search you want to do for your business on Google.
- Choose the Main Keyword:
You want to make sure that choosing your keywords is not something you rush when it means a lot for your business in the long run. So make sure that you carefully consider what this word will be and not something like “Toronto Sandwich Shops.”
When you look at the main Google search bar, a tab says “Maps.” This is where you can add your business address into the search bar and then see then how it will appear on a map.
- Get Started:
When you are getting started with the Google My Business account, you will have to create your business name and category that describes your business. Also, include
- the address,
- phone number,
- website of your business, and
- some pictures of what the place looks like.
- Add Links:
You want to make sure that there are links to your site on the Google My Business location page so that when people click on them, they will be taken directly to what you have provided. Make sure to choose your keywords so that you will be able to get traffic from people searching on Google.
- Get it verified:
You want to make sure that after you have created the page for your business, you need to verify it with photos of the place. This is where someone visits the place and shows why it is “their” place or business.
- Check your Analytics:
You want to make sure to check your analytics once every month after you have done the verification for your business. This is because you want to see how many people find this place through Google and what keywords they are using when they find it.
- Social Media:
You need to make sure that your business is on social media sites like Facebook, Twitter, and Instagram. This is because people tend to search for things on these social media accounts when they look for something. You need to make sure that you have the links in each of your social media accounts so that when people can click to easily get out to your website or place of business.
You will need to create content that people want to read and place links on these blogs that lead to your website or Google My Business Page. This is important because it will help the SEO of your page improve, so don’t forget this step when starting with local SEO for your business!
You need to add videos of your place onto YouTube and then add a link on the video that leads to your Google My Business page. This is important because it will allow more people to find you on YouTube to look up videos related to what you have provided at your location. It is essential, so don’t forget about it when creating your videos for your location.
- Give it a try:
After you have done all of this work and created this website, give it a try and see what happens in the next few months. This is important because you can never know if something will work unless you give it a shot!
- Do More Research:
You will want to make sure that when your location is approved on Google My Business, then do more research into other things similar to it. This means that if you have a hair salon, you will need to research other hair salons that are nearby and see if they have done the same things.
- Use Tools:
You need to make sure that there are tools out there where people can find these different keywords that people are searching on. This will help you decide on the best keywords for content creation! You will want to make sure that you are using these tools to figure out what people are typing into Google when they are trying to find things related to your business.
- Social Media Sites:
There are social media sites out there that people use to find new places and businesses around them. Make sure that you are using these sites to create content and connect with others who might be reading this content. This will help your business’s SEO by allowing more people to see it and then click on it if they want more information about what your business provides
- Make it Last:
When you are doing these things to make your place in-depth for local SEO, you need to make sure that the content is good and lasts for at least six months. This is important because Google can take down your business if they notice that the content has been changed too much or it’s gone missing altogether. It’s essential to keep an eye on these things for your business!
- Add More Content:
You need to make sure that if your website or social media accounts are not filled up with content, it will hurt you when you try to get a good ranking by the search engines. This is why you should try to add as much content as possible for your place.
- Make it Mobile:
To make things better when you are trying to optimize your Google My Business page, you will want to make it mobile-friendly for people using this technology. This is important because it can help you to get more ratings and good comments about your place if you do this.
- Answer Questions:
One of the best things to do for local SEO for your location is to use the answers section on Google My Business. This is important because it allows people to ask you questions, and then you can answer them, and it can help you to gain good rankings.
- Use Pictures:
You need to make sure that you are using pictures and videos of your location and what you offer. This is important because this will catch people’s attention and it can help you have a perfect chance of being noticed, so do this as much as possible!
- Have a Goal:
The last thing you need to do is have a goal in mind for doing this type of SEO. You will want to come up with a plan to meet your goal and then work on getting there.
As you can see, local SEO is essential for ensuring that more people will find your place. You just need to use these tips and tricks to get the most out of using Google My Business.
If you own a local business and want to scale it up, check the Sydney local SEO packages by Helpline Marketing.