Top 20 SEO Strategies for Ecommerce Web Development

SEO is an essential factor in the success of your eCommerce website. Having a solid SEO strategy will help keep visitors on your site for longer periods and increase the likelihood of making a purchase. If you are looking to learn more about how SEO works, this post provides 20 strategies that can be used to optimize every aspect of your site.

  1. Make Your Site Mobile Friendly

Studies have shown that many users are not likely to purchase from a site not optimized for their phone or tablet. If you are having trouble, plenty of plugins are available that can help you out with this issue.

  1. Add Review Sections to Product Pages

The addition of product reviews can boost your website’s search engine rankings because they are often found in the top SERPs. This is why some online retailers have review sections on their sites that are not attached to any particular product page. If you do choose this option, make sure it is accessible to all of your buyers.

  1. Add Quality Content

The quality of your content can affect several aspects of your site, including SEO and usability/accessibility. The Google Panda update has increased the importance of content quality for all types of websites, including eCommerce sites. With that said, it’s essential to keep this in mind when developing your site – not only through creating original content but also through user experience design. Keep things simple and easy to use!

  1. Add a Blog to Your Site

This is another on-site SEO tactic that can be used for eCommerce websites. A blog on your site will help you rank more highly in SERPs, and it can also increase user engagement with your brand/products, which indirectly boosts your search engine rankings. To keep things simple, choose one platform and stick with it until you have an established audience of followers/readers.

  1. Use Keywords Strategically

Keyword research is essential when optimizing any website, especially if you want to get the most out of your SEO efforts. Make sure to use keywords throughout your site and on specific pages (e.g., meta-tags, product descriptions, etc.). You should always aim for keywords relevant to both visitors and Google web crawlers to know what kind of content they will find once they get there.

  1. Keep Site Architecture Simple

An important thing to remember when developing your eCommerce website is to make it easy for both users and search engine crawlers to navigate the site and find what they’re looking for. If you choose a custom directory structure like http://www.example.com/customerservice/aboutus/, it will be nearly impossible for Google and other search engines to find this page unless someone manually links it from another page on the site (and assuming someone does this, which isn’t guaranteed). The same goes for any content related to products or services – it needs to be discoverable.

  1. Include Keyword-Rich URLs

Another way to improve your site’s SEO is by having URLs that contain your target keywords. This helps search engines find their way around the site, and it makes it easier for internet users to remember the URL once they’ve found it. However, keep in mind that if you are using category or subcategory pages on your website, these should not be keyword stuffed because Google will not count them as relevant content (it will count individual product pages if they include obvious keywords).

  1. Make Sure Your Site Loads Quickly

This relates to what was mentioned earlier about the importance of user experience, but if your site takes too long to load, people will get frustrated and leave. This is never good for SEO efforts because the quality of time on-site and average session duration play a role in determining where you rank in SERPs. We all know how frustrating it is when we’re looking for something specific and can’t find it quickly – this means that users will likely leave your site searching for better options.

  1. Create Links with Anchor Text

When someone wants to add a link pointing towards your website, they should utilize keywords/phrases relevant to your content whenever possible (Google refers to as anchor text). The more links you have with these relevant keywords, the more likely you will rank for them in SERPs.

  1. Optimize Your Site with Schema Markup

Schema markup helps search engine crawlers understand your content and this, in turn, allows Google to use it across its Knowledge Graph and other features such as rich snippets. You can add schema markup to things like articles, events, reviews, and products to help improve click-through rates while also increasing the likelihood of showing up in SERPs.

  1. Optimize Your Site with Microdata

Microdata is a type of code that allows search engines to understand the structure/organization of your content (e.g., review rating elements, course type, etc.). Google has a markup assistant that can be used to determine what type of code you need.

  1. Pay Attention to Backlinks

Backlinks are essential for numerous reasons, most notably because they influence how well your site will rank in SERPs. These links can send referral traffic and increase awareness of your site/brand, so they should be monitored regularly. There are numerous backlink tools available (e.g., Moz’s Open Site Explorer) that can help you determine which websites link to yours and how often these links appear on the web.

  1. Make Sure Your Site is Mobile-Friendly

As more and more people are using mobile devices to access the internet, your site must be optimized for these smaller screens. Google may already show your desktop page in SERPs if the content applies to both versions if you have a responsive design.

  1. Use Social Media to Promote Your Site

Social media sites are a great way for companies to promote their website. This is especially true if you have lots of followers who are relevant to your business – they can help spread the word about your site in all kinds of ways, including retweets, shares, likes, etc. People tend to trust information from social media, so it’s likely to help boost your site in SERPs.

  1. Choose Your Target Keyword(s) Wisely

Many elements go into choosing the right keywords, including search volume (the amount of times people use a given term every month), competition (how difficult it is to outrank other pages), and relevance (how relevant the keyword is to what you are trying to rank for). You should target phrases with decent search volume but not so much competition that it will be impossible to outrank them.

  1. Improve Your Overall Site Architecture

Poor site architecture can result in inefficient crawling by bots, which could hurt your site’s performance in SERPs. You should have a sitemap page that links all other internal pages, so Google knows which paths to follow. Sub-pages should link to appropriate parent pages, and there shouldn’t be any dead ends or missing links.

  1. Make Sure Your Site is Accessible by Search Engines

Many sites are built targeting people, not search engines. This causes crawling issues that can result in SERP penalties or demotions. To avoid this happening to you, make sure Googlebot can access your pages by utilizing the most up-to-date protocols/markup languages, enabling it to crawl each page with relative ease.

  1. Avoid Duplicate Content Issues

Not all duplicate content gets you penalties, but the search engines have better at identifying which pages are duplicates. You should always strive to have unique, compelling content that will stand out in SERPs.

  1. Keep on Top of Google’s Algorithm Updates

Google is constantly updating its algorithm, so it’s essential to keep up with these updates as often as possible. This will ensure you stay ahead of any changes that could hurt your rankings and help you take advantage of any opportunities that may have recently been added to the mix.

  1. Optimize for Conversions from Search

Typically, people perform a search because they are looking for a solution to a particular problem. This means that it’s important to have pages on your site relevant to the words people are searching for because they are likely trying to find exactly what they need. By offering quality content that targets their query just right, you can help them accomplish whatever task they set out to do so they convert into paying customers.

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