Local SEO is the process of optimizing a business’ website for local search. Local SEO can be done by using citations and getting involved in the community, including social media sites like Facebook and Twitter, popular with locals. It’s essential to understand what makes your business unique to be promoted through content, social media posts, blogs, videos, events, and more.
Are you tired of not getting the results that you want on your Google search? If so, then it’s time to take a more hands-on approach. Local SEO will help get your business to the top of the search engine rankings and put you in front of customers who are looking for your services.
Local SEO involves creating an online presence that reflects where your company is located and optimizing this information with keywords. This creates a higher chance of being found by people searching for local businesses like yours.
Here are 15 proven tips that will help you optimize your local website for search engines and get customers to convert into loyal patrons.
- Google My Business
Google My Business is the first step in creating a strong presence on Google search. This section allows businesses to list their business name, location, phone number, and website – all of which are indexed by Google. Businesses that show up on the map are more likely to be found when searching for your type of business in your area.
- Claim Online Profiles
If you haven’t already claimed your business’ profiles on places like Facebook, Yelp, and more, do so now. These pages are often indexed by Google (especially the ones with lots of consumer reviews) and can bring in traffic for your website if done correctly. If claiming these pages is not possible, make sure to claim your business on Google.
- Citations & NAP (Name, Address, Phone)
Citations and the correct name, address, and phone number (NAP) are essential to local SEO because they provide search engines with the information they need to show your business in nearby searches. Businesses with incorrect or incomplete information listed online are often not found when people are searching for them, so make sure to create citations using correct information about your business.
- Optimize Your Website
Search engines will look at the content on your website to see if it’s relevant to what you do and how well it speaks to customers in your area. Create pages that describe what makes your business unique, include lots of photos, write about your history, and more. It’s also essential to make sure that your website is mobile-friendly because people often search for local businesses on their phones.
- Optimize Your Posts & Pages
Bring in more customers by using keywords on your social media profiles, blog posts, and website pages. This is important because search engines look at these to find relevant information about what people are searching for.
- Be Active On Social Media
Don’t just set up profiles on social media sites and leave them there – use your business social media pages regularly! Customers are often searching for businesses on their phones, so be sure to promote deals, post specials, and keep your social media sites active to attract potential customers.
- Optimize Your Local Videos
Create videos for your company and upload them to YouTube and other video-sharing sites. These can include anything from product demonstrations to testimonials from satisfied customers. Also, make sure that you optimize the description of your video with keywords that reflect what your business does.
- Optimize Your Local Photos
Photos are an essential part of local SEO because they show people in your area that you’re legitimate and trustworthy, which plays a major role when choosing where to spend their money. While creating photos for your website is helpful, it’s still essential to make sure that your photos are optimized to appear when people are searching for businesses like yours.
- Optimize Your Email Marketing
Use special deals and discounts in your email marketing messages to encourage customers to share their information with you (like email, phone number, address), so they can redeem coupons or get discounts. By collecting this data, you’re creating more opportunities for conversions
- Make Sure You Have A Local Number
Make sure that you have a local phone number listed on all of your online profiles because it shows that you’re located in the area where you say you are. It also makes it easier for potential customers to easily contact you about your services/products. This is especially important if you’re running a mobile business.
- Get Google My Business Reviews
One of the best ways to get your local SEO ranking higher is by getting reviews on Google My Business. Make sure that you ask for reviews from happy customers regularly and respond whenever you receive one. This will help you build up a reputation online, improving customer trust and giving you an edge over competitors who don’t actively seek out reviews.
- Offer Free Consultations & Trials
People are often looking to try new products or services before they commit to purchasing them, which makes free consultations or sampling an essential part of driving conversions locally. Offer these things only if the product/service can be sampled in some way – it’s not possible with every type of offering, so make sure you can follow through before promoting it.
- Respond To Every Comment & Contact Request
Don’t ignore comments or contact requests on your profiles because they will affect your local SEO ranking, especially Google My Business. Respond to every comment and contact request so that people know their voices are being heard. This builds up trust between you and your customers, which can then be reflected in higher conversions.
- Add A Location Map/Radius Map To Your Website
People often choose businesses based on locations because it makes it easier to plan trips, etc. Make this process easier by adding a map with the location of your business (and the ability to draw an accurate radius around it) to your website’s “Contact Us” page. This way, anyone can enter their location/address and see exactly where your business is about them, which helps conversions.
- Add A Google Maps Dashboard To Your Website
When customers are looking for local businesses, they often want to know what the traffic will be like when they arrive at their destination, making it essential to show traffic patterns around the business’s location on a map. Adding a dashboard of this information directly onto your website can provide an additional service that increases trust between you and your customer base while increasing conversions.
There are many different aspects to local SEO, but these tips provide a great foundation for anyone who needs help getting started. Using the advice provided here should make it easier to create great content for your local SEO strategy, improving conversions and revenue over time if you stick with it.
If you own a local business and want to scale it up, check the Sydney local SEO packages by Helpline Marketing.