Technical SEO checklist (2021) is an easy to follow, an all-encompassing guide for optimizing your website. The checklist will walk you through which steps are necessary and what resources might help achieve the most successful outcomes for search engine optimization.
The technical SEO checklist can help make sure that nothing is missing from your current strategy or get a company started on their journey of optimizing content for Google searches with minimal effort needed upfront and significant payoff down the line with higher rankings.
Why is Technical SEO Important?
A technical SEO checklist can help prevent a potentially harmful situation, such as being penalized by the search engine. It also enables you to stay up-to-date on updates that could negatively impact your website or rank for important keywords and phrases. It’s important to remember that technical SEO is an integral part of any modern website and should be checked periodically.
It goes without saying, but it’s worth stating anyway: a technical SEO checklist or audit can help you improve your site speed and rankings in search engines like Google by ensuring all the correct elements are working together for optimal user experience on every page visit.
As a business, you need to make sure that your site is search engine-friendly. It’s not enough just to have an aesthetically pleasing website; you also need one with optimized content and strong usability for the user experience.
A technical SEO checklist is a list of items to perform for minor optimization. It includes Site Speed Optimization, Content Quality, Links and Authority (which can be further broken down into categories), Technical Infrastructure/Performance Diagnostics.
The essential components of technical SEO that should be on your technical SEO checklist:
Site Speed Optimization:
Site speed optimization should always come first on the list because it affects other areas such as content quality, affecting your rankings if not optimized properly. Site speed optimization is a significant concern for many website owners. In fact, Google has said that site load time affects rankings in their search engine results pages (SERPS). So keep your loading times as short and sweet as possible. First, make sure you’re using an appropriate caching plugin to ensure visitors are served the latest content whenever they visit. This will also help with page rank on social media sites like Facebook or Twitter, where people share links from websites all over the internet.
Content should be in-depth and provide answers to questions not found elsewhere on the web. Organize content into categories that are easily navigable for readers with different skill levels, interests or needs. Include live links to credible sources of information if possible. Provide a table of contents at the beginning so users can see where they need to go when first exploring your site. Optimizing images by using descriptive file names will help ensure people find what they’re looking for. Utilize keyword research tools like Google Ads Keyword.
If you want a site to rank well, it needs to provide the best experience for its users. The user’s experience should make up one-third of the factors determining how good an article or website ranks. What do these experiences include? You need fast loading times, easy navigation with no unexpected pop-ups and banners popping out at viewers, readable text without any unreadable fonts added by someone as decoration because they thought it looked cool but distracted from what was being read.
Site Architecture is one of the most critical components for technical SEO, and it should be on your list. Ensure that all of your URLs are live links while also keeping track of any internal redirects or canonical tags needed along with tracking site performance metrics such as speed index load times, so there’s no chance that Google penalizes them.
The most crucial component of any successful technical SEO checklist should always include ensuring your website’s content and links are Crawler-friendly to create a better user experience on the search engine results page (SERPs). Some other suggestions might also help you in this process: look into utilizing HTTPS, which will increase rankings; use URL parameters when linking from internal sites rather than folders or subdomains; avoid using gifs as these display poorly with crawlers – instead try HTML5 videos.
The next important component is mobile-friendliness, which means the site has been optimized for mobile use and will show up in Google’s search engine results pages without any problems when a user searches with their smartphone or tablet device.
The Common Technical SEO Issues You Should Avoid:
This is a list of common technical SEO issues you need to avoid, which will help provide your website with the best possible search rankings.
- Choosing the wrong content management system
- Not having a Google Analytics account
- Using Flash or other outdated technologies on your website
- Incorrectly using keywords in your meta tags
- Having duplicate content across different pages of your site
- Failing to update broken links and images on your site often enough
- Don’t use the same keywords repeatedly
- Avoid using images that are too large or have a high resolution
- Be careful with your social media posts – don’t post anything inappropriate, and make sure to include hashtags to increase visibility
- Make sure you’re not linking to spam sites on your website or blog posts
- Use an effective title tag for every page of your site
- Protect yourself by registering all of your domains before someone else does it instead of relying on free ones like Blogger (e-mail addresses) or Tumblr (URLs)
How Does Technical Search Engine Optimization Work?
Technical Search Engine Optimization (SEO) makes a website more visible to search engines. You can do this in many ways, like optimizing pages with keywords and writing content that speaks to your target demographic.
The first step for good technical SEO is keyword research – which involves finding what people are typing into Google when they’re looking for something you offer online but haven’t found yet on your site or any other sites out there.
Next comes backlinks: These are links coming from external websites pointing at yours; it’s important not only because they help show relevancy but also improve rankings due to an increased link authority score and anchor text optimization if done correctly.