The 10 Best Social Media Management Tools in 2022

The social media landscape has changed dramatically since Covid-19 came onto the scene in December 2019. With more companies adopting a remote working style, it’s no surprise that people spend less time on their traditional networks and instead focus all the attention towards these new forms for connecting with others online through platforms such as Facebook or Instagram which allow users to stay connected while still being able to access information from home about what’s happening back at office without ever having been there firsthand. With the ongoing push to stay relevant, companies have narrowed down what they need in this world of social media. They determined it was important for their business and now rely on powerful tools like management software which helps them grow revenue while staying updated with trends through collaboration between teams or by themselves personally managing posts when needed.

Jumping into the world of social media marketing can be overwhelming. The best agencies in this industry are able to centralize processes, automate tasks and ensure collaboration with teams while also ensuring your campaign performs at its peak potential- all without compromising on quality! Companies are now investing in social media tools that can help them listen for their competitors’ online presence. Web listening provides an excellent way to do this, but it takes time and money–resources many businesses simply don’t have available right away or at all if they’re newcomers on the scene!

Zoho Social

Zoho Social is a platform that helps brands to grow their social media presence by providing complete control of multiple channels, unlimited posts and monitoring keywords. Management can be done from one dashboard for businesses or agencies who want more power over how they work on different platforms together with the ability to make it easier than ever before! provides a comprehensive suite of tools to manage your social media presence, from listening for what’s happening online and engaging with customers directly – all the way through data analysis, so you can make better decisions about how best to invest in marketing efforts going forward. It has many tricks up its sleeves for any type of marketer. Whether you’re working solo or partaking in digital marketing, they can help with everything from Auto-Queue posting and visual planning all the way through monthly strategies across different social channels! With the help of, you can create and schedule your content in collaboration with marketing teams on a flexible yet powerful platform that is easy to use!

Sprout Social

With Sprout Social, you can take your social media management game up a notch. The company’s scalable platform was designed with large organizations in mind and their features are built to accommodate teams of all sizes – including those who want employee advocacy on board! The individual statistics for each post are an excellent feature of this simple yet powerful platform. They provide both basic information such as what you posted, when and where it was published, but also give more in-depth data on how many times people viewed or commented on your content over time, which really helps with optimization efforts! Sprout’s post approval and administering permission settings make it easy for digital agencies in addition to medium-sized businesses.


Hootsuite is the most popular social media platform for managing your company’s online presence. They have been around since 2008 and are often mentioned in blog posts or listicles about things like marketing strategies and business practices. Hootsuite is a social media management tool that allows for bulk scheduling, in addition to the client support and auto post features. They do not have an influencer search or inbox announcement feature though, so you’ll need other apps for that! Hootsuite is a company that has been able to survive and thrive in an ever-changing social media landscape. Their success can be attributed, at least partly, because they provide users with valuable tools for managing their profiles on various platforms.


Agorapulse is a powerful and comprehensive social media management platform that has all the main features you need for scheduling, visual calendar planning with analytics included. Whether you want to build your own business or just learn more about how it works, Agorapulse is an excellent resource. Their analytics are thorough, and their features allow users enhanced insight into their competition while also providing tools for maximizing posts on Facebook that will be seen by audiences of all sizes – from small businesses looking for new customers right down to big corporations with hundreds if not thousands in advertising budgets! Agorapulse has a cult following of niche users who find this social media management software to meet their needs.


Loomly is a social media management tool that allows you to create your own brand, interact with influencers and monitor what people are talking about. While they lack features larger businesses need, such as listening or monitoring the environment in real-time – which some may find valuable, you will be able to get creative by using their content creation tools! Loomly is an app that provides social media managers with a virtual space to organize their online presence. The desktop client has features such as content suggestions and calendar planning for those who need help brainstorming ideas or maintaining consistency across different platforms, but it doesn’t have email integration yet like many other similar software programs do nowadays!


If you’re in charge of managing multiple social media accounts for clients or your own business, SocialPilot is a great tool to help keep things organized. It fully integrates with all the important platforms so that it can be used easily no matter what kind work needs doing on each account and includes some extra features like auto posting and engaging directly with followers – making this package really worth checking out!


Sendible is a social media management tool that allows digital agencies to focus on their clients and not the rest. The Smart Queue feature can repurpose content while monitoring keywords or mentions related to your brand, so you don’t miss anything important!


Buffer is considered to be one of the most intuitive, streamlined platforms for managing your social media accounts. It offers features such as publishing posts with just one queue and analytics, so you can keep track of where things are going wrong or right without any complications!


Later is a social media management program that helps you plan your posts across all channels in one place. It’s perfect for visual content creators who want an easy way to schedule and share their work on Instagram, Facebook or Twitter without having too many tools from which they have to manage everything manually!

Final Take

Social media management is becoming more and more difficult as we see technological advances in artificial intelligence. Luckily for you, there’s a variety of platforms that will fit your needs perfectly. Social media is a critical aspect of business today. When you need help managing your company’s presence on social networks, it can be difficult for even the most experienced professionals who are juggling so many responsibilities in their day-to-day work lives. Luckily, these tools are made specifically for businesses like yours!

Helpline Marketing has been providing social media services in Sydney. Get in touch with us to discuss your requirements.

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