A Technical SEO audit is a great way to check your website’s technical compliance and get rid of any problems before they even arise. The best part? Once you’ve finished fixing all the issues based on our findings, there won’t be anything left for us in that department!
Technical SEO can make or break whether someone finds what they’re looking for online, because search engine algorithms rely heavily on content quality; so when people are having trouble loading pages properly, this could lead them elsewhere where more frustration may occur.
What Is Technical SEO?
Technical SEO is the process of optimizing your website in order to make it eligible for modern search engines. This includes crawling and indexing, rendering content on-site or off site, then architectural decisions like load times that affect how quickly users see information about products you sell online!
Why Is Technical SEO Important?
Technical SEO is a necessary and integral part of your website that Google needs in order to rank pages on the internet. Technicality includes things like page speed, images/video crawlability as well as indexation as well as other issues caused by errors such as robots not finding any content or links due to outdated file formats which can be fixed with some technological know-how!
What are 5 Things to Remember About Technical SEO?
Specify a Preferred Domain
When setting up your website, you should specify which domain variation is most suitable for SEO purposes. This way, search engines can better understand and index the content on your site so that it ranks higher in SERPs!
A lot of people don’t realize this, but “www” and “non-www” can be mixed together on a domain. For example: if your website’s URL is http://www.yourdomain.com then users will automatically go to the page without any problems from their browser settings or computers by typing http://yourdomain.com.
Many people have a hard time deciding if they should use the “www” or “non-www” domain, but it really depends on you. There is not an SEO advantage to using one format over another, so choose whichever works best for your needs! In order to set up preferred domains with Google Search Console earlier, this was done through settings within GSC (Google Search Console). However, now Google has removed these options, leaving us to rely solely on canonical URLs, which are tags that can be added onto pages linking back to various platforms such as YouTube videos.
Optimize Your 404-Page
404 pages are often used as an error message when a web page cannot be found. This is due to the fact that they could have been renamed, or if you mistype something while trying to reach it and were redirected elsewhere instead of getting an actual error message like “404 Not Found”. You may already have been optimizing your site for the latest search engine updates, but there are still many ways to make sure you’re on top. One way is by creating SEO-friendly 404 Error Pages with plugins or doing changes in theme templates and stylesheets (CSS).
A 404 page includes the following:
- Each page on your website should have a consistent navigation menu, which is the default for most websites.
- The site you are looking for has disappeared.
- If they’ve been searching, give them some alternative suggestions of related topics to explore.
- Help your users get back to what they are doing without hassle by creating a simple navigation system.
The 404 page is the first thing that visitors see when they try to reach a website’s homepage or any other document on your site. It has vital information about what path does not exist, which may help solve problems with searching for content in different sections of your WordPress blog if there were errors while loading pages previously! The 404 error page is a common problem for websites, and it’s easy to spend hours trying all sorts of things before finally giving up. Instead, just make sure that your users get taken straight away on the custom URL you set up when they go looking but can’t find what they were searching for!
Add SSL to your website
Security is an essential factor on the Internet, and SSL certificates are a way to help you establish trust with your users. When they visit your website using HTTPS instead of HTTP for encryption protection it indicates all information transferred between them will be encrypted — this protects both parties in case something’s amiss on either end! The SSL certificate is now a must for every website. If you want to install an SSL on your site, contact the hosting provider and request them to enable it so that they can activate the necessary migration procedures without losing rankings after installation of this security measure in order to protect visitors from harmful content such as fraud or hacker attacks during their visit-and keep away hackers who might attempt intrusions into private information like passwords!
Optimize your XML Sitemap
Search engines use sitemaps to crawl websites, and they’re an essential factor in SEO. A well-maintained XML Sitemap will help you keep track of any changes on your website so that search engine crawlers can easily access updated information when indexing pages or posts with fresh data! Only include essential pages, posts and categories of your website in the sitemap. Do not submit pages or other content areas with no original material on their own either. Your site map should update automatically when a new page is published or updated, so it’s easy for search engines to find! If you want to use Google Search Console (for example), then just input ‘sitemap’ into its console menu before clicking “Create.” Bing Webmaster Tools also has an option where users can upload individual files by choosing Siteline Maps from their submenu bar in the top-right corner of the clickable area.
Optimize Your URL Structure
Revising the URL structure of your website should be there in any technical SEO audit list. It means improving how links work on a site, so that they can rank higher with Google and other search engines when people visit them for new content or projects. Once you decide what kind of permanent link you are going to use, optimize all future posts by having those specific URLs included.
Technical SEO is all about changes and settings, which help optimize your website so that search engines can crawl it more easily. Once you’re aware of technical SEO’s many tasks, like adding an SSL certificate or changing URL structures for better indexing by Google — then doing periodical audits will become easy!
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