Plan an Effective SEO Strategy for 2022: 10 Tips

If you want better organic Google rankings for your website, then it is crucial to have an effective SEO strategy. But like most digital marketing tactics and strategies in this day-and-age of constant change, search engine optimization (SEO) will be different from what worked just a few short years ago or even months before that–so don’t get left behind!

SEO strategy can be the difference between success and failure on digital platforms. It’s important to understand how it works, so let’s talk about what SEO means for your business! The goal of an SEO campaign should not only include boosting search engine rankings but also increasing organic traffic from Google searches as well. This way, you will have more opportunities when trying out different marketing strategies in order to find something successful or get feedback from potential customers before investing too much time/money into any given idea.

Choose a Platform that Works

A lot of website builders out there just don’t cut the mustard. Some, like Wix and ClickFunnels, make it easy for you, but not as SEO friendly, which can hurt your rankings on search engine results pages (SERPs). That’s not to say either platform is bad — they both have their benefits; however when compared with WordPress, WooCommerce or even Shopify — again depending on what type of store you’re running—they simply don’t stack up.

Search Volume

Keywords are the backbone of any successful content marketing campaign. That’s why not all keywords can be treated equally: in this fast-paced, ever-changing industry it is important to use a keyword strategy that will help you rank high on search engines! Before embarking on an SEO strategy, make sure the number of searches for your desired keyword and any related keywords is at least five times higher than it would be otherwise. You don’t want to waste time writing tons of great content if no one will ever see it!

Keyword Competition

The internet is a crowded space, and you can’t just shoot from the hip when it comes to SEO. There are 1.79 trillion websites out there, so if your content for ranking purposes needs some keywords, then make sure those words actually rank in high priority areas or else they won’t do much good at all! The best way would be using tools like Ahrefs and SEMrush which give access to unlimited amounts of data as well as show what kinds of competitive phrases might work better.The single most important thing to know about ranking on a search engine is your domain authority. It’s the factor that determines how well-established and authoritative your website or blog will be when people perform searches for related information online, so it really does matter which keywords you use in order not just to rank higher but to stay competitive with other sites!


Google has a lot of power. You can rank on page one for your target keywords if you have the right backlink strategy, but it will be much easier to do so if those links come from authoritative sources and point directly at yours rather than just site wide pages.

Great Content

Google is the best search engine on earth because it only shows searchers a great answer. The algorithm will give them all the answers they need, and, more importantly- give you their trust in trusting Google first!  Google has maintained its reputation as one of this generation’s most sought after companies by not just showing people what we want but also why we should care about getting it from them instead. The best way to rank high on Google is by creating superior content and optimizing it—making the most interesting thing on earth. Make your articles longer, better-written or more insightful than any other piece you’ll find out there!

Spy on Your Competitors

It’s true that you don’t need to reinvent the wheel, but sometimes it can be more productive. Take marketing for example — if one of your competitors is doing well with a certain strategy then there’s no reason why yours can’t work just as well! The most important thing to do if you’re going up against an SEO-savvy competitor is research their business. They might know something that’s working for them right now and be able to use those strategies in your niche as well! In order not to get left behind, make sure you keep on top of things like keyword competition level or content creation efforts—SEO can clue us all into what our competitors are doing, so we don’t fall too far behind from a standpoint where they were ahead at first glance.

Site Speed

Content is king, but people won’t even get to see your site if it isn’t served pretty much instantly. SEO and site speed are really important for a good user experience on Google search engine results pages (SERPs). Recently they’ve been ranking websites based in part by how quickly their web pages load — so making sure you have fast-loading content can help with this! Site speed is important in search verticals like personal finance and healthcare — ones that Google feels should provide a high-performance experience, because they’re so integral to our lives.

Use The Alphabet Soup Method

The Alphabet Soup Method is a helpful way to get ideas for your next marketing campaign. For example, if you’re looking at electric scooters on Amazon and have no clue what keywords people might be using when searching Google then try typing in “Your Keyword Idea ‘A'”. You’ll see all sorts of suggestions come up that may help guide the direction of where this product fits into online searches — which can sometimes seem like an impenetrable maze! You may be able to see what types of topics people are interested in by looking at their search engine results. The example above shows a list of “Adult” electric scooters and accessories, so you might want your blog post about these products or even something related like how-to videos on YouTube could include those words too!

Be Sure to Follow the Content Mix

The content mix is a suggested order in which to write your blog posts. Content Mix can help you rank faster by planting an initial seed for the site with less competitive topics, then moving on from these and generating high-quality information along the way, eventually becoming more competitive ones later as time goes by. This will make sure Google has enough data about all aspects of what they should index when ranking pages higher than theirs!

Build Your E.A.T. (Expertise, Authoritativeness & Trust)

If you want your blog to be successful, it’s important that Google trusts the people writing on it. That is why showing expertise and authority in certain fields will give them more confidence about what information comes from where when they are looking for answers online or reading through articles by others who have something helpful to say about a topic close relative with their industry.

Final Take

Don’t wait until it’s too late. Get started on an SEO marketing strategy today so that you can enjoy organic rankings and loyal visitors with your business, without relying heavily upon ads or word-of mouth promotion!

If you are looking for SEO services in Sydney, get in touch with Helpline Marketing.

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