Guest blogging is a great way to get your content in front of new people and an effective way to boost your SEO. However, you need to do guest posting the right way, or you will just be wasting time and money on something that won’t work for you. That’s where this guide comes into play. This post will teach you how to strategically guest post so that your efforts are worthwhile and result in increased traffic and rankings.
Step One: Find Guest Post Targets
The first thing that you will need to do is find websites that accept guest posts – preferably places where your target audience hangs out. To start, you should identify at least five different sites and add them to a list. However, don’t stop there, as it’s best if you can get more than five on the list. You can use these resources below to help you find relevant blogs:
- BuzzStream– A software tool used for finding contact information of site owners and influencers in various industries
- FollowerWonk(use MozBar) – Analyze your social media profiles or anyone else’s to see whom they are connected to
- BuzzSumo– Find the most popular content for any topic
If you want to learn more about finding guest post opportunities using these tools and websites — plus others that aren’t included in this list — be sure to check out: How To Easily Find Guest Post Opportunities.
Step Two: Optimize Your Guest Posts For SEO
While guest posts are a great way to get your content shared by other site owners and rank on their sites in the process, it’s only half of what you need if your goal is to boost your SEO. That’s why it’s so critical that you optimize your guest posts to increase the chance of getting them accepted. These are a few points that I highly recommend you include when submitting a guest post:
- An introduction – Start your guest post by introducing yourself and providing value (i.e., how will this help site owners or their audience)
- Your bio – Write out a unique, engaging bio for future reference and link it back to your site, social profiles, etc.
- A custom title – Make sure you provide the editor with an attention-grabbing title (no clickbait!)
- Value-added links – Include links to other resources like research studies, infographics, PDFs, and white papers
- Structure your content – Provide helpful subheadings as well as bullet points to make it easier for other site owners to share on social media or via an excerpt
Step Three: Use Internal Links Strategically
If you want a guest post to boost your SEO, you need to have internal links relevant back to your website. That means that the posts linked should provide value while simultaneously helping readers discover more of your content — which is what will ultimately keep them coming back for more. Now, I know how tempting it can be to use external links because it’s easy. However, if you don’t include at least one link within your content, you are missing out on a critical opportunity to get more people to read your material.
Now, we know that many site owners won’t accept external links in their guest posts even if you ask them because they want the content to stay as focused on theirs as possible and not link out to many other sites. That’s why you need to build up relationships with these individuals instead so that when they do have an opening, then they’ll be more likely to say yes and may even provide you with some valuable feedback in return.
Step Four: Engage With Your Audience
One thing that Google looks at when analyzing how relevant your content is — and whether or not it deserves higher rankings — is how well you are engaging with your audience. This means that you should respond to comments on your guest posts promptly. It also means that you need to pay attention to what people are saying about your brand online and take action when necessary (provided it’s something you can control or fix).
In some cases, you may even want to consider joining groups related to your target market, like engaging with them on Facebook business pages and forums. While this probably won’t influence how Google ranks your site, it will put you out there in front of more prospective customers — which can lead to increased conversions and sales. This is just one example of an approach you can use and guest posting as part of an SEO strategy for your business.
Step Five: Maintain consistency
The last step for boosting your site’s SEO with guest posting is to continue doing it regularly. This isn’t possible for everyone due to time constraints or the hustle and bustle of running an eCommerce business. However, if you can swing it, I strongly recommend making one guest post a month.
That’s because when you continue providing valuable content consistently, not only will your site begin to rank better in the SERPs, but people will also start to recognize you as an expert, which could lead to increased conversions and new customer relationships.
Step Six: Combine with other SEO strategies
While I’ve shown you how to use guest posting to boost your site’s overall search engine ranking, several other effective SEO strategies can be combined for the best results. For example, link building is another great way to raise your profile and influence rankings by getting more high-quality links back to your site.
Or, perhaps you are looking to generate more leads or sales through your site and could benefit from using blogging to help accomplish this. This is another effective way of generating interest in your business while also giving back to the community simultaneously, which will ultimately influence higher rankings.
Regardless of what method(s) you choose, you should remember that it will take time to see results. This is for two reasons:
1) Google has many intelligent people working behind the scenes, and they can spot someone trying to get quick rankings.
2) SEO campaigns don’t happen overnight – good content takes time and effort, which means you need to do your research, create a strategy and stick to it.
In this post, we’ve provided you with six steps that can help organically boost your site’s SEO. If you follow these guidelines, you should be able to see an increase in your site’s rankings. Just remember, it will take time and consistent effort before you begin to see results.
If you are guest posting services in Sydney to support the SEO of your website, Helpline Marketing can help.