How to Create a Link Building Strategy in 2021

In 2021, SEO will only be a small part of the battle for rankings. The good news is that link building doesn’t have to cost you anything and can even help you save money. Link building strategies are an easy way to get more visibility online and, if done right, can bring in revenue from new customers. To make sure your strategy is effective, follow these tips:

  1. Sign up for a service that allows you to build links:

Many services will allow you to buy links or exchange them with other businesses. If you choose the right one, you can get large numbers of high-quality backlinks and even boost your social media reach at the same time.

  1. Incorporate link sharing throughout all your content:

Link building is not just about purchasing links. One tactic is to assume that your readers and customers are active on social media. In 2021, over 90% of people may use a shared content service like Buffer or Hootsuite.

  1. Use guest blogging to get high-quality backlinks:

One way to drive traffic to your website is to write and share your content on other platforms. If you get it published on high-quality websites, you can potentially build up a huge number of links. It’s also a great way to reach new audiences since most publications allow their guest bloggers to link back to their website or social media profiles with each post.

  1. Link building can be used as a customer acquisition tool:

Your link building strategy doesn’t always have to be about driving traffic to your website. In 2021, many businesses will use it as an alternative form of customer attraction. One way to do this is by sharing a link in exchange for an email address or phone number. By doing so, you’ll get a pool of contact information that you can use to send promotional offers.

  1. Make your link building campaign easy to update:

In 2021, people might expect your site to be updated every day or week with fresh content. To make sure you don’t lose out on valuable links and traffic, it’s important to streamline your process so you can update your site regularly.

  1. To get more links, you need to offer more value:

Building links is just one part of the equation. In 2021, companies will not only compete for rankings, but they’ll also have to make their customers happy to earn links. If you want more people to link to your website, it’s important to provide valuable content that people want.

  1. Create a link building strategy for video content:

In 2021, the video will become an ever more important factor in SEO. Before you set up your campaign, be sure you create a unique title and description for each one of your videos, so they’re optimized for search engines.

  1. Link building is also about user experience:

Don’t forget that any links you get will be useless if people can’t navigate your website smoothly. Before you start a link building campaign, make sure that each of your pages is designed to help users find the content they’re looking for in just a couple of clicks.

  1. Use guest blogging to get more traffic:

Link building is about driving traffic to your site, and sometimes you can’t just send it off-site. In 2021, link building is still a great way to promote your company on other platforms, but don’t forget that the best links are the ones that bring people back to your site. Getting the content, you publish on other sites to link back to your website will boost traffic and keep people on your pages longer.

  1. Use a tool like BuzzSumo to research links:

Make sure that all of your link building strategies are targeted and worthwhile by researching which links are already bringing in the most traffic. You can do this by using a tool like BuzzSumo to determine which posts and sites are getting the most attention from your target audience.

  1. It takes time to show results:

The hardest part about link building is that it takes time for your site to start getting new links. If you want them in 2021, you need to start now and ensure that you have an effective link building strategy.

  1. Link building is ongoing:

In 2021, companies will realize that link building strategies are never truly finished. You should always be working towards acquiring new links from high-quality sources, but don’t forget to maintain the ones you already have by keeping them up to date.

  1. Always build quality over quantity:

One of the biggest mistakes people make with link building is assuming that more links are always better. In 2021, many businesses will realize that it’s not how many links they have but rather what kind of links they have–high-quality ones are far more important than the number of links.

  1. Don’t be afraid to ask for a link:

Most people are hesitant to ask someone for a link, but in 2021 it will become more common as the best way to build quality links. However, you should always reach out and let people know who is linking to you because they might want to take it down or switch the link to your competitor.

  1. Don’t forget about outreach:

Link building is important, but it’s only one part of a complete strategy. In 2021, people will realize that outreach is just as important and start asking their network for links instead of going out into the world to find them by themselves. If you want more links in 2021, it’s important to start building a strong network. 16. Keep your link building activity consistent:

  1. Keep your link building activity consistent:

In 2021, companies will realize the necessity of consistency when it comes to link building. If you want to earn more links in 2021, you need to make sure that the people you reach out to can count on finding new quality content from you regularly.

  1. There’s no such thing as off-season:

Link building is a year-round strategy, but most people think there is an “off-season” when they can cut back on their link building efforts. In 2021, companies will realize this isn’t true and maintain their outreach lists all year round.

  1. Hone in on your customer’s behaviour:

Developing a great link-building campaign takes time, but learning which posts and sites are bringing in the most traffic is the first step towards a successful strategy. In 2021, businesses will start analyzing more data across their pages and understand what kind of content people like to read.

  1. Don’t forget about your blog:

After refining your SEO tactics, it can be tempting to ignore your website if you don’t see instant results. In 2021, people will realize this mistake and start taking advantage of their blogs to build more links over time.

  1. Write content that your customers will want to share:

The best kind of link is one that people are naturally inclined to click on and share with their friends. In 2021, companies will start focusing more on creating great content for their audience instead of just building links.


If you are link building services in Sydney to support the SEO of your website, Helpline Marketing can help.

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