The link-building process is a key to any SEO strategy. Many businesses make the mistake of not understanding the importance of this process or how it works. This post will walk you through everything you need to know about conducting an effective link-building campaign for your business.
Do you want to know how not to do link building? If so, then this post is for you. Link building is one of the most essential parts of SEO (search engine optimization), and if done incorrectly, it can cause problems down the line. Here are some tips on what not to do when conducting your link-building process:
Posting content just to get links:
This is one of the biggest mistakes people make when conducting a link-building campaign. The idea behind this mistake is that if content can be created, people will link to it because others are linking to it, and it must be good. This is not true, and you should never use it to gauge whether or not content is good. This will only lead to disaster and the loss of valuable link opportunities.
Creating link-heavy pages:
When creating content, try not to make it too heavy with links. There are legitimate ways of getting links, like promoting your page, etc., but if you start linking to yourself in every article, people will see right through it and take note. This will only cause problems down the line, and you should focus on creating content that people want to read and link to naturally.
Using black-hat techniques:
If you’re trying to think of ways to cheat your way into getting links, then you’ve already failed at doing a successful campaign. Again, there are plenty of legitimate ways to get links, and using black-hat techniques will only hurt you in the end. Stick with White-Hat SEO, and you’ll be OK.
Not having a plan/going in blind:
This is probably one of the biggest mistakes people make when link building because they do not have a plan of action. You should have every detail mapped out when conducting a link-building campaign with an end goal in sight. It’s crucial to know exactly what you want to accomplish and how to go about doing it. Don’t just jump into things without any direction or understanding of your goal because you’ll most likely just waste time and lose valuable opportunities.
Stalking people and businesses for links:
This is something that we see quite often, and it’s just plain creepy! Do not try to stalk people. Find their email address and send them unsolicited emails about your website/business or whatnot. People do this all the time with me, and it’s just downright unprofessional and annoying.
Reaching out to people who don’t care about you:
When sending an email for a link-building campaign, it’s essential to find the right people who will be interested in your product/service/website. For example, if you are contacting a local business about linking to your site, then chances are they aren’t going to want to link because they don’t know you or your service/product. You should focus more on finding people who will be interested in what you’re offering and less on the number of links that you get (Note: There is a difference between quantity and quality, so do not focus too much on finding people who will link to you but DO NOT UNDER ANY CIRCUMSTANCES BUY LINKS. Buying links is one of the biggest mistakes that someone can make with their SEO campaign).
Stalking forums for links:
Here’s another mistake that people make quite often that can be highly annoying; Stalking forums for links. The idea behind this mistake is that people will link to your website if you post on forums because they like what you’re saying. This is not true, and it’s best to avoid doing this at all costs. For example, if you’re posting on a forum and it’s not relevant to your business, people will not listen and will most likely think that you’re spamming the community. Avoid this mistake at all costs!
Hacking other sites for links:
If you came here looking for ways on how to hack other websites to get them to link to your site, then you’re in the wrong place. Hacking people’s websites is not only illegal, but it’s also one of the most disgusting things that you can do on the internet.
Using poor anchor text:
It’s essential to use proper anchor text when linking to your website. Use 2-5% exact match anchor text, and the rest should be branded, naked, etc. Do not overuse keywords in your anchor texts because it just looks spammy, negatively impacting your site’s rankings with Google.
This is one of the biggest mistakes that you could make; do not buy links. This will only harm your campaign and your rankings with Google so just avoid it altogether.
Not building links with the same anchor text:
When you are doing link-building campaigns, it’s important to mix things up a bit. You’ll want to build links with exact match anchor texts, others with branded keywords, naked URLs, etc. It’s best not to use all exact match keywords because it looks spammy, which could hurt your site rankings.
Ignoring Nofollow links:
It’s essential to get on the good side of any directories to which you submit your website because you never know when they might be helpful. There are some directories that give no-follow links, and there are others that do not, so it’s best to try and get as many do-follow links as possible. For example, put your website on Business.com. That could be highly beneficial for future link-building campaigns because they will give you follow links (when you submit your site to directory’s make sure not to forget to check their guidelines for links).
Not finding the right person at the company:
This mistake is quite similar to the previous one; you’ll want to ensure that you’re finding the right person at the company. This means that if your link-building campaign is for a local business, you would like to see the marketing manager or someone in charge of their online presence, etc. If they don’t have a specific department for this, then try and find the business owner.
Not using Press Release Distribution Websites:
Press release distribution websites are beneficial when running link-building campaigns because they allow you to submit your press releases (which should always contain links to your website). They will distribute them to news websites, other websites, etc.
It’s essential to avoid all of these mistakes because you’ll waste a lot of time and money as well. If you’re going to be doing link-building campaigns, then make sure that you do them right!
If you want to hire a link building company in Sydney, Helpline Marketing can help you building high quality relevant links for your website.