Search engine optimization is a tricky business. In order to rank highly on search engines, SEOs have to be creative and use as many tricks as they can think of to get found by the people who are looking for them. One of these tricks is using PR tactics to generate buzz about your brand or product. The best way that you can do this is with an optimized PR boost.
PR can do a lot for your company. It will help you get more attention, which means that you have more potential customers. You might not know this, but PR is also the key to better SEO. When people read about your company in magazines or newspapers, they are often looking up your website address to learn more about what you do. This will help increase traffic to your site and thus improve conversion rates.
Optimized PR boosts SEO. It is the most natural way to get more exposure for your brand and content. Find out how optimized PR can help you grow your business with this post.
- Media Coverage Makes You Look Professional
Having your product or brand featured in media is a sure-fire way to get more eyes on you. That’s because people are naturally curious about new products and services that they want to learn more about. When they see something interesting, most of them click through to the site where it was originally found. If you’re lucky, this might even turn into a backlink that you can use to boost your search engine ranking.
- Your Press Release Will Show Up in Search Engines
One of the main benefits of using PR tactics is that you can get your press release out on the web to index it by the major search engines. This means that you can use your press release to generate backlinks and increase your search engine optimization.
- Optimized PR Boosts SEO Rankings
Press releases are just web content, exactly what search engines are looking for when they rank websites. When you send out a press release for your business, it creates buzz on the web. People are more likely to talk about you, which improves your brand awareness. As a result, people will be searching for your business more often, which pushes up your rankings on the search engines.
- Know What You Want to Get Out of It
Optimized PR does not happen by accident. You can use specific strategies to increase the number of people who find your business online. You need to know exactly what you want to get out of it. Do you want more traffic? More backlinks? Or is media coverage the most important thing for you right now?
- Make Sure PR is Right for Your Business
Just because PR can increase search engine rankings does not mean that it’s suitable for every business. It all depends on what you’re selling, who your target audience is, and whether they are likely to be online searching for products like yours. If you can’t answer yes to at least one of these questions, then PR isn’t the right marketing tactic for your business.
- Get Your Press Release Out There
The first step of a great PR campaign is to make sure you have a good press release. It’s the foundation upon which everything else will be built, so it needs to contain everything that people will need to find out about your business. If you’re not skilled at writing good press releases, then hire someone to help you out so that it can get the best possible results.
- Get More Exposure With Your Website
The more exposure your press release gets, the better it will be for your business. So to get the most PR for your money, you need to make sure that as many people as possible read it. You can do this by placing it on your website, where you are guaranteed that people will read it. This way, the press release will get more attention which means better rankings on the search engines.
How to Write and Distribute a Press Release in 5 Easy Steps
Step 1: Use a Press Release Template
You might feel tempted to just type up your press release in the body of the email and send it off to journalists and bloggers. Resist that temptation because this is not how you do it! Instead, use a press release template so that everything is in the right place and looks professional. You can find templates online or use an editing program like Microsoft Word to create your own.
Step 2: Include the Right Headlines, Subheadings, and Paragraphs
Your press release needs to have three headlines with supporting subheadings and paragraphs that are easy to read. Make sure that each headline corresponds to a paragraph underneath it. For example, if your press release is about your business being featured in a magazine, then the first headline should be “My Business Featured in Magazine,” and then there should be a paragraph that goes into more depth below it.
Step 3: Format Your Press Release Professionally
When you send out your press release, you want to make sure that it looks professional. There are some rules that you need to follow to make this happen. To begin with, you need to use at least a 12-point font size. Also, leave 1-inch margins on each side of the page and make sure that it is double spaced so that there are no gaps between paragraphs. Lastly, press releases are always written in the third person point of view, which means you would say “We did this” instead of “I did this.”
Step 4: Catch Their Attention Right Away
The first paragraph is the most important part of your press release because it has to catch the attention of journalists and bloggers. They will read this one paragraph very quickly, so you need it to be interesting enough for them to continue reading. It should grab their attention by mentioning some new, exciting pieces of information. For example, “This year we will be offering a new product to our customers.”
Step 5: Make Sure Your Contact Information is Visible
Of course, your press release needs to have all of your contact information on it if journalists get in touch with you about features and stories that they would like to write. Make sure that your contact information is at the top of the page, so it’s visible. This will allow journalists to contact you if they are interested in an interview or further information about the topic you covered in your press release.
PR can be used very effectively by businesses who want to get their business name and increase SEO. So you should think about using a press release to add another layer of promotion to your business. If you follow all five steps, the press release will look professional and get the best possible results.
If you want to boost the organic rankings for your business website, PR submission services can help. Get in touch with us to discuss your requirements.