Have you ever wondered why online stores are always ranking on the first page of Google search results? What makes them so successful? The answer is SEO. This post will introduce you to one of the most important strategies for driving organic traffic and boosting your site’s rankings: ecommerce SEO.
Many factors go into ecommerce SEO services, but the two most important things you can do to boost your site’s rankings and conversions are:
- Getting more reviews, also called “testimonials” or “social proof.” You can use a third-party review tool like Power Reviews to automatically get reviews from your customers, so you don’t have to manually chase them down.
- Optimizing for local search. If your online business is local, you’ll need to optimize for local search by making sure Google knows you’re a physical store in a specific city or geographic area.
There are several other tactics you can use to improve ecommerce SEO rankings and organic site traffic, but these are some of the best ways to get started with building your online business. This inbound marketing strategy is a powerful way to get more online sales and be visible in front of more customers.
So, what exactly do we mean by ecommerce SEO? How does it work, and why is it an effective inbound marketing tactic for driving organic traffic and sales? What makes local search such a huge opportunity for stores that want to attract more customers? Read on to find out.
What is Ecommerce SEO?
Ecommerce SEO is a marketing strategy that helps e-stores rank higher in Google search results. It’s an important part of the digital marketing process because it helps search engines understand what your online store is about and what products you offer. They can display your website to users when they search for products or services that you offer.
SEO is a broad term that describes several different types of strategies. In the context of ecommerce SEO, it means optimizing your site’s structure, content, and on-page factors to get more organic traffic from Google. This includes things like making sure your site has a clean, simple design, creating content that’s useful to your customers, and building relationships with influencers who can help you rank better.
Why You Need Ecommerce SEO?
If you aren’t familiar with the basics of digital marketing, SEO may sound like a bunch of complicated jargon. But really, it’s just about finding ways to rank higher on search engine results pages so you can drive more traffic and sales from Google and other search engines.
By optimizing your site for ecommerce SEO, you’ll be able to get more organic traffic through the front door of your store. You’ll rank higher on Google results pages, which means more customers will be able to find you and your products. It helps build brand awareness, allows more potential customers to learn about your company, and helps you establish a stronger online presence.
How Online Stores Can Drive Organic Traffic
- Get More Reviews
One of the easiest ways to improve ecommerce SEO is through reviews. Testimonials and social proof are a big deal on Google because they help establish trust between users and brands, making them more likely to click on your site or buy from you.
By getting more reviews from your customers, you’re helping search engines understand what your business is about and who you are. Plus, these reviews will provide keywords for search engines to index (so people can find them), making it even easier for Google to link your site with the words, phrases, and topics that matter to your customers.
It’s crucial for online stores to get more reviews if they want to improve ecommerce SEO. It’s not hard to do either. You can create a review program on Facebook, send an email asking for reviews from your customers, or use a third-party tool that automatically gets high-quality reviews from your customers and posts them to Facebook.
- Optimize for Local Search
Google has said that about one-third of all searches on the web are related to location and local information. If you’re a brick and mortar store, this type of organic traffic is especially important because it gives people in your area a reason to visit your business.
If you want more customers to come into your store or click through from Google search results, you need to optimize your site for local search. This means making sure that customers can tell from your Google listings whether or not you have a physical store in their area, as well as what products and services you offer.
To do this, you should start by checking to see if you’re already ranking on the first page of Google Maps results. If not, you’ll need to research the keywords that people search for when they’re looking for a business like yours. Then add these into your meta titles and descriptions to attract more local customers to your site.
- Build Out Your Social Profiles
One of the best things about social media is that it allows ecommerce businesses to build relationships with customers and other brands. These connections often lead to more business, but they also provide opportunities for ecommerce businesses to improve their ecommerce SEO.
Your profiles must be set up correctly if you want to attract more organic traffic from search engines. If you’re on social media, this means putting your website URL in your social media profile bios, so visitors can easily find and click on your website.
If you aren’t on social media, it’s a good idea to start building out some profiles so you can improve ecommerce SEO in the future. If you’re not sure where to start, here are some resources that will help:
- Make Sure You Have a Blog
One of the best things about having an ecommerce store is that you have so many chances to post content. Whether it’s through your social media profiles, online listings, or email newsletters, there are countless ways to get fresh content in front of your target audience.
But if you want to increase traffic from search engines, you need to focus on building a blog that provides new, relevant content at least once per week. You want to make sure that people searching for your products or services can easily find them through your site.
- Optimize Your Site for Speed
A slow-loading page not only harms conversion rates, but Google has said that it can also negatively impact ecommerce SEO.
One of the best ways to improve your site’s speed is by ensuring that it has fewer components and less content. As Google suggests, every component, markup language, image format, tracking code, external script or font you add to your page increases loading time.
If you own an E-commerce store and want to optimize your website, get in touch with Helpline Marketing.