Best Time to Post on Social Media: Complete Guide

With so many people around the world using social media, it’s important for any brand or individual profile to maintain their online visibility. In today’s time when there are different time zones depending on location- India compared with America which has night as opposed to day–we should consider this when posting anything on a social platform such as Facebook updates about what we’re up too!

It is important to invest time and energy into creating awesome content for your social media accounts because when you send it out, the world can see what’s happening. The perfect way of doing this would be by picking a good time that will allow as many people in front of their screens (viewers). If you want to have the best chance at being seen by your audience, then it’s important that when sending out content for social media accounts. It is vital to pick a perfect time so both their viewers see and interact with what they are posting!

Why is posting on social media good for your brand?

Social media is becoming increasingly important in today’s world, with people using the platform to maintain their connection and stay up-to-date on current events. Brands had better pivot quickly, or they may fall behind as social marketers crack under pressure from increased volume of interactions with customers.

It’s no surprise that the landscape of social media is constantly evolving. Recently, more and varied engagement has been seen across all platforms for brands as well as customers in different industries alike! This data can help you better plan your strategy moving forward by looking at what patterns emerge when it comes to posting on various sites or users — consider these insights before planning anything yourself next year too!


Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.

The future of social media is now firmly rooted in the palm of your hand. Facebook has become not only a staple for users but also for marketers and advertisers to take advantage, with data showing that there was virtually around-the-clock engagement throughout 2020 compared to past years when weekends or late night showed less consistency than other times throughout each day which have become much more opportune for brands who want their content seen by as many people possible on any given hour!

It’s hard to keep track of all the engagement on Facebook, but it is possible with some planning. The top times shown above are recorded in US Central Time, so that will determine what your peak hours for posting and engagement may be like when you post in other time zones around the world or across multiple locations within a single country/state if running an international strategy which makes this an opportune platform as brands must always think globally while at same not forgetting how important local marketing can still play during these hectic holiday seasons!


Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.

Instagram has continued to be a great platform for keeping up with new trends in social media during lockdown measures. This is because they offer features like Reels, enhanced Stories and push discovery on their Explore page, which enables users when there is no access or information available at all times from other sources such as television channels. Instagram’s continual addition of quality content across different categories including video posts that can go viral create awareness about what people are doing today via this app while also giving brands a way to stay informed if something big happens unexpectedly.

The Instagram community has been a great place for brands to experiment with their content. Brands can strengthen the visual identity of your brand by using high quality photos, or highlighting graphic design efforts such as infographics and data reports through live streams on this social media platform, where people stay connected in an immediate way without having any curation from third parties like editors or producers! Reels also tend to offer shorter videos than other types since they’re more viral-ready — perfect if you want to share something quickly before someone else does.

Instagram has done a great job of experimenting with new formats to find what works best for their audience. Instagram Guides are one example, providing in-depth information on various wellness topics that get expanded into other areas later on down the line!


Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.

Twitter was a key platform for news and information during the 2020 COVID-19 pandemic as well as the US Presidential Elections. The social media site focused heavily on accuracy of such stories, with dedicated tabs to trends in those ongoing events that were populated throughout each day by users interested not just learning more about what’s going on but also having fun while doing so!

Twitter is still a key place for brands to connect with customers through conversations and mentions, but now it’s also their home base. Social listening should be an integral part of any customer care strategy because not only can you react quickly when something goes wrong or someone has feedback about your service; you could use social media data as well as voice recordings from happy clients’ experiences in order find out what makes people tick so that future interactions are even better than before!


Best times: Tuesday through Thursday 9 a.m.–noon

LinkedIn engagement is not as high on weekends, but it still reflects a consistent pattern. When you’re less likely to see your content being engaged during the weekend — where activity drops more significantly from weekdays than other social networks we reviewed- this shouldn’t come as too much of a surprise given its professional focus and emphasis in networking rather than sharing personal opinions or links online.

LinkedIn has been producing some interesting statistics about how people use their platform based off what time period data there is available; one finding was that while users tend to get serious about discussions about work issues (the vast majority occurs between Monday through Thursday), interactions related specifically to 1:1 conversations picks up traction over these same days.

LinkedIn is a popular social media site for professionals to share information that helps others with their careers. It was originally used mainly by recruiters, but now it has branched out into other areas including employee advocacy campaigns and content creation

Many people find LinkedIn more specialized than other sites like Facebook or Twitter because there are many features only available on the platform- however this also means its audience consists largely of those who have strong needs in knowledge based industries such as healthcare where timely updates can make all the difference between success or failure.

Final Take

Social media is a key component of online marketing and should be considered in conjunction with your SEO efforts. When you post on social media, keep time zones in mind for the best results. For example, if you’re posting to an Indian audience at night, don’t forget that there’s still morning hours left in America where they will see it!

Helpline Marketing has been providing social media services in Sydney. Get in touch with us to discuss your requirements.

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