Advanced Technical SEO – A Complete Guide

SEO is a hot topic in the world of internet marketing. It has been used for years to help people find information they are looking for online, but now its advanced features can take your company’s website or blog from good enough to great with just one simple change! Technical SEO deals primarily with HTML standards and keeping up-to-date on all technologies such as WordPress plugins that will boost performance.

Advanced technical SEO covers all the activities that search engines require in order to improve crawling, including fixing broken links or removing clutter from pages. It is constantly being refined so as not to break any new rules set by Google with each update they make on their end — which changes every day!

Website speed

Simple templates

Minimalist website design is a balance of form and function. The best way to do this, so as not to overwhelm the viewer with too much information at once or distract them from what you want them to look at entirely, would be by limiting your components — such as templates and designs- accordingly without sacrificing any one element in particular; “less” can work both ways after all!

Balance is key to a great design. To ensure that your page loads quickly, don’t forget the following adjustments: Fleshing out every detail of what should be on each individual element will slow down load time and can lead you into an over-complicated style; instead cut back by only including those things which are necessary for readers’ experience (like images).

Optimize visuals

When you want to make your images more sharp, it’s important that they are of good quality and size. Make sure the picture is only as large as necessary–a large photo can cause a lot of problems with loading time! You should also use JPG formats (they have many tones) rather than PNG graphics files, which may be too complicated on your own device.

Limit redirects

Redirects are one of the most common causes of slow loading pages. The more redirections you have, the longer your page loads and this can be really frustrating when someone is trying to find what they want on your website or blog post, because it will only take them so far before giving up with frustration. This is why it’s important that each time there’s an error making sure not just 1 but as few redirects occur at all times!

Browser cache

Your browser cache is a great way to improve page load speed for returning visitors. When you first visit a webpage, the website resources are automatically stored on your local computer and can be loaded quicker when you come back again because it will already have those files in its library of knowledge!

Mobile friendliness

The second element of technical SEO is mobile friendliness, and it’s just as important. Local search results are often determined by whether your site can be viewed on a mobile device — especially where the user only has access to Google Maps for navigation purposes! So make sure you know if yours goes well with this technology by using their Mobile Friendly Test Tool right now before optimizing accordingly at any cost, because there will always be something more than what is expected in future updates from different platforms.

Site architecture


The right site architecture begins with choosing an appropriate hypertext transfer protocol. In this case, there is only one SEO friendly choice — and you should definitely use the secure protocol- HTTPS! Google just announced that they will be considering HTTPS in the ranking algorithm. This is a rare event as most of Google’s rankings factors are usually kept secret and all sources containing them rely on assumptions or analysis by webmasters themselves (independent).

Turning on HTTPS will give you an SEO boost, but it’s impossible to say for sure how. It is better, however, if you follow all search engine requirements and maximize your ranking chances with this in mind- especially since Google has announced they value website security over 10 years ago!


Breadcrumbs are the perfect way to make navigation more accessible for visitors with impaired vision or mobility. Bread crumb trails can help users find their current location, as well as what level in an organization they’re at and if there’s anything new on that particular page that might be of interest!

URL structure

A savvy site architecture also demands a user-friendly, clear and consistent URL structure. The URL is the readable text that serves to replace IPs — numbers computers use for identifying resources online. URLs describe both users’ pages and search engines in order to make it easier for them all to understand where you’re going on your website or blog (or any other type of application).

Optimizing for search engines is more than just making sure your site has all the right keywords and key phrases. A good SEO strategy involves optimizing every part of a page, including titles and descriptions as well as headings or labels on images that can be clicked through to detail specific information about each point mentioned within it’s paragraph text — this will help increase ranking power, so users are able to understand what they’re clicking without having trouble navigating using their mouse cursor!

To add a keyword targeted by a given page, you must implement it throughout the necessary on-page SEO “locations.” And when this is done for all pages in your website’s niche that have been indexed with relevant content and strong links from other sites ranking higher than yours then search engines will have no choice but to rank them higher as well.

Internal links

You can make your website more accessible to users by linking to topical, relevant content. Internal links are important for improving the visibility of older articles that have been published on topically related topics, and they will help users flow between resources in order to find out details about each aspect or topic within a specific subject just as easily as if it were all connected together with one another-without any confusion whatsoever!

Final Take

Technical SEO is the foundation of building a successful marketing campaign. It needs to be optimized, so you can shine in search engine results without any obstacles, and technical issues will only get in your way of success if they’re not taken care of quickly enough with training from professionals who know what they’re doing!

Helpline Digital has been helping businesses in Sydney to realise their business goals with its digital marketing services. Get in touch for all your SEO and other digital marketing needs.

Leave a Comment

Your email address will not be published.