Advanced Guide on Ecommerce SEO

Great ecommerce marketing strategy is about much more than just paying attention to search engine optimization. To be successful, your company needs an enterprise-wide SEO plan that includes website structure and technical optimizations as well as keyword research for content strategies with good user experience across all pages of the site – whether they are products or checkout pages!

The right website architecture can make all the difference when it comes to ranking higher in search engine results. It organizes and prioritizes content for Google, so you’ll rank better, which means your customers will find what they need from their browsing experience with just one click!

What is the structure of an ecommerce website?

The website structure is very important. Your site’s pages are like the employees that make up your organization. The homepage branches into category links, which each lead to product listings or other resources on their respective sites.


Your homepage is the first impression you make on a user, and it’s also how Google determines whether to rank your website. Keep this in mind when designing an effective web presence, because even if there are other pages within reason, they should all work together as one cohesive unit so that any confusion from search engines can be avoided at once! Your site will be more appealing with seasonal announcements and sales. You should also link to the most important pages from your homepage, which are categorized in a particular section on their own category page for easy discovery of what’s new at your company this week or month! Ecommerce SEO can be tricky, so you should stick to the details.

Category pages

The category pages on your website are like the aisles in any grocery store. They direct visitors to different sections so that they can find what they need, and because people often search for general categories rather than specific products, these thorough-categorized sites represent an opportunity for new customers who may not yet know about your brand name!

Product pages

Product pages have a major opportunity to win traffic from conversion-ready visitors who know exactly what they want. Enhance your product page with the right keywords, and optimize it for long-tail phrases that can help you dominate search results in new markets where there’s greater competition.

What is your content hierarchy?

A disorganized site structure hampers your ranking potential. This is because Google looks at how well a page fits into the hierarchy of other pages on a website and its theme to determine what content should rank higher, which means if you don’t have an organized approach for organizing information or links by topic instead of just putting them all together in one messier place like we did before then it’s going to be really tough getting those important rankings!

URL structure

URL structure is vital for ecommerce SEO performance because it establishes hierarchy and content relationships. Each folder or subfolder in your URL provides search engines with more context around what’s on the page, as well as how that specific area relates to other parts of a website’s overall architecture- all necessary information when ranking higher!


Breadcrumbs are an important tool for both customers and search engines. For the customer, they provide a way to easily navigate within your website while helping you stay on top of where in each section or category one might be browsing. For Google (and other popular websites), Breadcrumbs helps with ranking systems by providing more information about how many pages there are throughout their site that could lead someone back if they clicked wrong – all thanks directly to those little words at beginning/end! Breadcrumbs are an integral part of the user experience. They help users understand where they are in relation to your website and can also be used as SEO optimization.

Site navigation

The process of website navigation is a way to communicate your site’s structure and organization. It should be hierarchical, intuitive & align with URL format as well as bread crumb paths in order for the search engines easy access on how they can find what you’re looking up! Start thoroughly by having departments like “men” or “women.” Then drill down even further into more specific categories, such as handbags, wallets, button-downs, and so on. A site that has a great variety of products will appeal to more people. It’s important, however, not to overdo it with too many pages and make navigation difficult for potential buyers on your website as this could turn them away before they even get started browsing through what you have offered!

Internal linking

Internal links are the key to making your ecommerce SEO strategy more efficient. They indicate topical relevance between pages, add context for search engines and help them understand which of those on their site you find most useful or popular with consumers.

How to do ecommerce SEO keyword research?

Keyword research is the foundation of any SEO strategy. Let’s go over some ecommerce best practices for choosing search terms before we talk about how to do keyword research and what it takes, in general terms, so that you can rank higher with your targeted keywords on pages!

Volume, search intent and user experience

Most consumers start their search on a desktop or laptop before they move onto other devices like tablets and smartphones. Make sure that each page is optimized to rank in Google’s SERPs with keywords relevant to its targeted audience! When choosing keywords for your products, it is important that you select ones with high search volumes and strong alignment to user intent. At the same time, these words should make sense as category labels for each product grouping in consideration of how people might use them when searching online!

Breaking the rules

User experience is a key component in SEO; however, this should not be the norm. If you’re consistently seeing user experience take priority over search engine optimization (SEO) then monitor your website’s performance and make adjustments where necessary with some help!

Target keywords

The right keywords will help you capture more of the customer’s attention and make them want to buy from your store. There are many aspects that go into designing an effective ecommerce SEO strategy, but one thing is certain: it should be tailored for each individual company or website with unique needs!

Final Take

Ecommerce SEO is a process of capturing market share by applying various strategies on-page and off. The most important part about it, though, is that you have to be able to captivate your customers with words – which can ultimately lead them to buying from you more often than not!

Helpline Marketing has been providing ecommerce SEO services in Sydney for years. If you own a small business and need digital marketing services, get in touch.

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