7 Hidden eCommerce SEO Mistakes Stores Must Avoid

While SEO might not seem like a big deal, the truth is that without it your site won’t make any impact. And with so many people searching online every day and only releasing their top page results for Google’s search algorithm, you need all of those potential customers who find you through successful ranking! SEO is a great way to drive traffic and increase conversions. But it’s not always easy finding the best keywords or phrases because big-name brands with high DA often fill first page spots in search engine rankings!

With giants like Amazon and eBay ranking highly in search engine results, it’s not hard to see why many small businesses are competing with their product offerings on the front page. However, if you focus your efforts towards building up a strong brand presence as a well-known company within this niche market – there really isn’t any reason why we can’t beat them out for first spot!

Multiple Sitemaps

Internal links are the best way to navigate your website, but they can get out-of-date and hard for visitors who visit you often. Sitemaps help search engine bots know what’s on each page, so that when someone does a Google or Bing search it will show them relevant products from all around! You can have up to 100 URLs per sitemap, but make sure you know what search engine requirements are and follow them. Google provides good instructions on where to submit your maps, so they will be indexable by the major engines like Bing or Yahoo! Search engines like Google want to rank your content as high in their rankings list, so it is important that you resubmit the sitemaps on a regular basis and make any necessary updates. This will help reduce how long it takes before crawlers are able to view all of this information again with fresh insight from new pages or changed links being added throughout time periods since last crawled.

Not Mobile-friendly SEO

Google is skilled in the art of choosing how sites will rank and has made updates to its algorithm. For example, responsive website design was introduced as part of Google’s ranking criteria from 2015 onward after developers began implementing it into their workflows for optimal user experience on mobile devices (a practice encouraged by this company). Google doesn’t just want people visiting your pages – they need those visitors engaged enough, so you can convert them! The algorithm changes sometimes, but one thing that stays consistent is how Google ranks websites. In September 2020, they switched over from desktop-first indexing (which means your site gets indexed first on the web) to mobile-first processing; meaning you should prioritize making things look good for phones before tablets or computers!

Slow Site Speed

Site speed is critical for SEO success in the eCommerce industry. It’s common sense, as people want information, and they want it now.

Consequently, this means that internet users are increasingly impatient; therefore if your site feels sluggish or unresponsive to their requests then there will be no choice but them moving on from shopping at said company’s website altogether! Google itself recommends that no page should take longer than three seconds to load, and studies have shown a correlation between site speed and bounce rates. The faster your website gets off the ground – whether you’re loading content or navigating through different pages-the less time people will spend on it before leaving without interacting with any of its information offerings at all! Your eCommerce site is old, and you have a lot of redirects in place? You could even have “redirect chains” which take visitors to multiple pages before finally getting them to an active link. This has serious consequences for both site speed and SEO, with the server having to reload each time it visits another URL!

Keyword Stuffing

Moving forward, keep your keyword usage low-key and genuine. Focus on branding with variety in landing pages instead of sticking to a single theme for all of them; this will make it easier for potential customers who are scrolling through the page at once (or reading it sequentially) to stay engaged longer without feeling like they’re being bombarded by marketing speak.

Plagiarism and Duplication

It’s no surprise that duplicate content is one of the biggest SEO mistakes. The practice has always been considered a major problem for eCommerce companies like Amazon, AliExpress or eBay, since product descriptions end up getting copied and pasted across various sites with similar copies to drive traffic from search engines as well. Search engines have already indexed this content elsewhere, so it is simply flagged as duplicated on your site. This can be a negative SEO effect and wastes valuable time for your company because their algorithms will waste more of our precious resources on crawling other parts or pages that are linked in with ours rather than focusing solely on improving ranking positions within search results themselves, which would mean higher traffic rates too! To make sure you’re always ahead of the game, take some time to reword your product descriptions. If other stores are doing this as well, then consider it an opportunity for creativity and uniqueness!

No SSL Certificate

SSL certificates are stamps that show the connection between your server and user is encrypted. They essentially say you’re safe to use, meaning no one can do anything nefarious on a website using SSL enabled protection from hackers! Websites must have ‘s’ after HTTP in their web address if they want this extra security measure for themselves too, since not having it could take away some of their SEO juice when people search out what site owners offer online, which may lead them down bad paths thanks again everything being done correctly by experts so now there only needs be verified once upon installation.

No Blog for Your Store

SEO-optimized product pages are a useful tool for ranking your products over time, but it’s not the only way to grow brand visibility. A blog can be an important SEO asset as well! Blogs help you further expand into various streams of online marketing like backlinks from other sites or social media channels where they’re mentioned positively by readers who see value in what is being said on behalf of their company (for example Google). This expanded reach beyond just search engine results, brings new visitors into contact with our site through organic searches and even targeted local traffic at times.

Final Take

With so many eCommerce sites falling victim to the pitfalls of poor SEO, it’s no wonder that most have low rankings. Thankfully, there is always room for improvement in this area and if your site has been suffering from bad scores, you can turn things around!

Helpline Marketing has been providing ecommerce SEO services in Sydney for years. If you own a small business and need digital marketing services, get in touch.

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