6 SEO Facts All Marketers Should Know

Marketing can be a tough job, but it’s not impossible with the right knowledge. Marketers should know how SEO helps their clients get relevant traffic, and they’ll have more success marketing online if they’re on top of their game! There’s a lot of confusion around search engine optimization, but it doesn’t have to be confusing.

SEO helps bring relevant traffic your way — that way you don’t miss out on potential customers who are looking for what they can do with the services or products offered by a business like yours!

Technology is an integral part of our lives and Google’s algorithms have adapted to suit the way we use them. SEO analysts are constantly on the lookout for information that will help them succeed. This means they’re always analyzing data, which in turn helps you be successful! Mentioning key factors like page speed and indexation can make all the difference between ranking well or poorly when people do a search for your product online. For a company’s digital presence and performance to be successful, it must have quality content. However, not all of this content will have an impact on search engines if the information in them is inaccurate or misleading. In order for companies’ websites rank well within Google searches (and other online directories), they should make sure that any written material has been thoroughly researched from reputable sources with relevant expertise before publishing anything else anywhere else online- including social media platforms like Twitter!

Why is SEO Important for Your Marketing Strategy?

Search engine optimization, or SEO for short, may be a term you’ve come across at some point in your career. It involves optimizing the content of digital products and services to achieve high rankings on SERPs — which is something marketers can do with well-placed keywords that appeal directly towards their algorithms. In this article we will explore some uncommon facts about search engines like Google, so stay tuned!


It’s no secret that Google is ranking sites based on their mobile-friendliness. With increasing competition for clicks, it pays to be mindful of how your site will look and function when viewed from a smartphone or tablet. As such, there has been an emphasis placed upon making websites more responsive over the last few years — so much so, in fact, one can even earn SERP positions through this optimization! Businesses without website design that are designed to be mobile-friendly will struggle in the modern day. It is not enough to just have great UX anymore- your site needs a good user interface as well, or else you could lose out on traffic and revenue!

Content Lengths

A 2016 study by Backlinko found that the average first-page result on Google clocked in at 1,890 words. Generally, high performing content will be over 1,000 words long to ensure it packs a punch with SEO optimization for ranking higher within search engine results pages (SERPS). This makes sense when we consider what Google values in a piece of content: comprehensiveness, clarity and quality. So, while 500 words may be packed full of the best writing possible (and sourcing) 1,500 is still comparable because it also has more on-page optimization to rank higher than most other websites do!

SEO Generates Leads

It is vital for marketers to communicate across their organizations that a properly “optimized” website or blog requires consistent upkeep. Practices that got you ranked on the first page of SERPs in 2015 may no longer work by 2019, as ranking factors and search engine algorithms continually change — meaning your site needs constant attention if you want people to help keep up with what’s newest online! It’s smart for content marketers to stay up-to-date with the changing landscape of information accuracy. This way, they can ensure that their brand continues to be represented in a positive light and not tarnished by outdated or inaccurate ideas about who you are as an organization!

Long-Tail Keywords Dominate Searches

The content marketing world has been turned upside down by Google’s ever-changing algorithms. If you want your business online to thrive, then it makes sense that the way forward is through intuitiveness — catering and optimizing for keywords which will generate qualified leads more consistently over time with an appealing tone of voice!

Video Content Is Growing Rapidly

Thanks to the increase in recording technology, mobile playback quality and video editing tools are becoming more affordable every day. Gone are the days of having to hire an expensive professional producer when you can create high-quality videos yourself with just a few clicks! Videos can be an excellent tool for boosting the credibility and quality of content. Simply put, when you have a video accompanying your blog post or article — it’s much safer to assume that what is written there is respectable pieces of writing themselves!

Images Improve Rankings

All content creators and marketers should be thinking strategically about which images will attract attention and draw readers in. The challenge is finding that perfect balance between relevance, aesthetic appeal (i.e., eye-catching), as well as complementing the main focus of your post without being too distracting or irrelevant!

Final Take

High-performing articles are not only well written, but they also take advantage of the right tools and techniques to make your content stand out. Most people don’t realize it’s possible for an article with good grammar and spelling mistakes still be powerful in terms of its ability to engage readers on different levels or raise their emotional investment into whatever topic is being discussed–even if there’s something wrong about them as far as how things should go together semantically speaking! Creating a page that ranks highly takes an SEO-savvy approach. You need to make sure your content is compelling and uses the right keywords in smart ways, all while having enough multimedia presence for search engines like Google or Bing to find it! SEO facts are just that: concepts and practices tested by professionals who make a career out of building winning strategies to see results. It might sound simple, but it isn’t easy — especially when you’re looking for ways to improve your ranking on search engines like Google or Bing in order to raise visibility with potential customers! In order to follow the professionals and climb up Google’s rankings, one page at a time, you need to understand six SEO factors.

If you need professional help to boost your website’s rankings, Helpline Marketing has SEO packages to suit the needs of all business types.

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