5 Simple Steps for Backlink Audit

A backlink audit is a process that evaluates the links pointing to your website and assigns them a quality score. The higher the quality score, the higher Google will rank you in their search engine results pages (SERPs). It’s important to periodically conduct a backlink audit as these audits help maintain SEO rankings by ensuring your site has high-quality links. They also serve as an early warning system for spammy or low-quality links that could potentially damage your rankings.

In today’s SEO landscape, the quality of your backlinks is more important than ever. This post will discuss five simple steps to help you audit your backlinks and make sure they are as strong as possible. Here are a few tips that you should consider:

  • If your website doesn’t already include a backlink investigation tool, now is the time to integrate one. Various tools offering this service exist, such as SEOmoz’s Backlink Analysis Tools and Link spectator. They will save you lots of time by quickly revealing important key information about potential backlinks.
  • If you want to be thorough and assess your backlinks manually, the simplest approach is to open up a spreadsheet and perform a search for each one of them. First, copy and paste all the links from your website into a single column in Excel. Then, copy and paste another set of links into another column and run it through an SEO tool to determine its quality score. You can also use Majestic SEO or Ahrefs.
  • If you aren’t sure whether a link is good or not, don’t take the risk. Sites referencing your website with the primary intent of increasing their rankings should be removed immediately. These include link farms, forums, and comment spam. Google’s John Mueller has repeatedly stated it will not penalize websites for bad links but penalize websites that build bad links.
  • Always investigate your competitors’ backlinks and disavow any of those that shouldn’t be there. This also allows you to receive credit for their positive links, which can improve your website’s backlink profile.


Following are the Five Simple Steps for Backlink Audit

Step 1: Compare Your Backlink Profile to That of Competitors

Start by creating a spreadsheet to categorize your backlinks and those of your competitors. Use the following headings:

  • Keyword Phrase – Include a column for each keyword phrase you want to rank for in Google’s SERPs. This will allow you to see which key phrases are getting you traffic and the quality score of your backlinks pointing to those key phrases.
  • URL – Include a column for each unique URL from which you have received a backlink. This will allow you to see where your website is getting links and where its competitors are receiving them.
  • Link Quality Score – Include a column for each website that is linking to your domain. This will allow you to see which websites provide backlinks and how Google rates them (i.e., PR, etc.).
  • Competitor Link Quality Score – Include a column for each competitor of yours whose backlink profile you want to compare against your own.
  • Custom Notes – Use this column to include any additional notes you might find relevant as you complete your research, such as which websites are nofollow links or whether the backlinks were received from a guest post on a high-quality site.

Step 2: Search for Your Backlinks in Google

Once you have completed the spreadsheet, it’s time to begin conducting your research.

1) Copy and paste all of your links into a new column in Excel.

2) Go to Google and perform two searches using different sets of keywords for each set of links you are researching. For example, if you own an online clothing store, search for “online clothing store” and “eCommerce clothing store.” You will get two different sets of results.

3) Copy and paste the URLs that appear in the top three search engine results into your spreadsheet under the appropriate columns (i.e., Keyword Phrase). This is essential because it ensures you only get backlinks from good enough sites to appear on a Google search engine result page.

4) Repeat this process for all of your backlinks and then compare the number of backlinks you have received from each set. Generally speaking, any website with more than five or six quality links from websites appearing on the first page of Google is doing something right.

Step 3: Check for Suspicious Links

Next, you’re going to want to check for any suspicious links that appear in your backlink profile. You can do this using the following tools:

1) Moz Open Site Explorer – This free tool allows you to see who is linking to your website, how often they are linking, and what anchor text is being used when linking to your website.

2) Open Site Explorer – This tool is Moz’s paid alternative to the above. It offers more features and allows you to see who has linked to your competitor’s websites.

3) Majestic SEO – This free backlink checker tool shows you which sites are linking to both you and your competitors, the anchor text used in these links, and many other useful bits of data. You can also check backlinks for any domain by using the top toolbar.

4) Ahrefs – This is another paid tool that offers additional features compared to Moz and Majestic SEO. It allows you to see if any low-quality link profiles link to your competitors, if any spammy links are pointing to your site and where you have received backlinks.

Step 4: Find and Evaluate All of Your Backlinks

You will want to check every single backlink in your spreadsheet. Start by checking the URL and link quality score columns to determine if any of your links are low-quality or spammy. If so, you will want to check the Custom Notes column and append your spreadsheet with any additional notes.

Step 5: Export Your Backlinks

Finally, you will want to export all of the backlinks that are contained in your spreadsheet. This is important because it allows you to generate a list of links for use within Google Analytics to track the performance of different marketing channels over time. You might also consider using this list for SEO purposes or even just to keep track of all your backlinks for security reasons.

Once you’ve completed the above steps, you will have a thorough overview of every one of your backlinks.

Backlinks are an important factor in the SEO of a website. It’s important that they are both relevant and high quality. We offer link building packages in Sydney to suit businesses of all types.


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