11 Top Ecommerce SEO KPIs

Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process that typically takes time to achieve success in the market, and it doesn’t always happen overnight. There are many things you need to do on an hourly basis if you want traffic, conversion rates or even just visibility online for years down the road so keep these short term goals while still focusing more heavily towards longer term one’s like increasing revenue over multiple periods of growth rather than all at once — this will get results much quicker!

With key performance indicators, you get an overview of your progress. If things are going well and not too much needs adjustment then monitoring will suffice for now; but if adjustments need to be made or new strategies put into place there is no better way than having this data at hand so that everything can be analyzed in depth before it’s too late!

Revenue and Transactions

The first and perhaps most obvious KPI for tracking your ecommerce SEO efforts is revenue. Revenue can be broken down by several categories, including organic traffic or cost per click (CPC). Understanding how much money specifically comes from these sources lets you see the overall success of the process!

Google Analytics is the best tool for tracking performance against other marketing strategies. It’s possible to see how your SEO campaign affects revenue, even if you don’t track transactions attributed to organic traffic directly with Google anymore!

Transactions are an excellent way to measure how well a business is doing, but they’re not the only thing you should be looking at. Promotions or different prices could affect revenue in ways that make it difficult for us to accurately predict what will happen to our transactions over time.


Google Analytics has a lot of different and useful features, but the attribution setting is not one that will give you an accurate count. It can take multiple visits for someone to convert on your site — which means it’s hard if we rely only on this single measurement tool as our guide!

You’ll be able to see how effective your SEO has been by looking at this report. You will also get a better idea of all the organic traffic conversions that have come through and touched it, as well!

Conversion Rate

It’s important to note that conversion rates are an indicator of on-page SEO success. Higher conversion rates from any traffic source can indicate a better checkout flow, more relatable copy or just in general, will make people want to do business with you faster than if they see low numbers, for example, when compared to social media marketing channels which show no improvement at all since their output has remained stagnant over time.

Lifetime Value

Google Analytics has had lifetime value tracking in beta for a while now and has proven to be rather valuable. This means that when you’re looking at your analytics, not just traffic from search engines but also what users are doing on site–whether they came by organic or paid ads, etc., there’s an easy way to see how much time we spend with each user over our entire relationship: this allows us greater data transparency than ever before so as well as marketing teams being able to optimize campaigns accordingly based off more information about customer behavior (which should lead them towards higher conversion rates), companies themselves can take advantage too!

Non-branded Keywords

It’s easy to lose sight of the fact that not all keywords are created equal. If you’re an SEO professional, then tracking both branded and non-branded keywords should be second nature for your crafty little fingers! But what about ecommerce? In this industry, it is even more important as we want our store homepage to rank well on search engines when people look up products related to searches like “where can I buy” or “my phone broke”. Google Analytics is one of the most popular online tracking tools, and it’s often used in conjunction with keyword tracking. You can either export data from here or use advanced search filters that will allow you to filter out branded keywords for more accurate results!

Keyword Ranking

Tracking the rankings of your target keywords is one of the most important aspects in an SEO campaign. There are usually words you want to increase, as well as those that decrease and both should be tracked, so they can impact where on the Google Search Engine people find their website or product page. Remembering benchmarks before starting any kind of work will allow for comparison once everything has been completed — this way, if something does go wrong later down-road with whatever adjustments have been made then at least there’s some idea what could’ve gone right instead!

Click-Through Rate

When it comes to ranking factors in search engine results pages, many people debate the role played by one factor: click-through rate.

This data can help you determine if your site’s CTR is a true indicator or not for SEO purposes–though its accuracy as such has been debated among those who study these things closely (and there are plenty!). If increasing this numerical value will lead more traffic towards a sale then we’re all winners!

User Growth

Getting new users to your site is always exciting. It’s a great way of getting the word out and making more people aware of what you have going on! Tracking how many come from SEO efforts should be an absolute must, but don’t forget about their interaction as well — after all they’re just paying customers waiting around for someone like them who can help answer any questions or provide feedback that will keep them coming back again in droves (even if it’s just because no other company does anything quite like yours).

Free Listings

Google Merchant Center is an essential tool for any business owner who wants to start selling on the internet. Not only can you buy ads and have your products listed without paying a dime, but with free listings too!

Core Web Vitals

The future of ecommerce is here, and it’s all about the voice. Google recently announced that they use Core Web Vitals as a ranking factor in their search engine; this means slow pages can now affect your business–the type of user you want on your site isn’t just important for conversion rates but also revenue streams.

Return on Investment

Planning a strategy isn’t easy, but you’ll be investing in your future. To have one executed at all levels of a company requires time and money—or both! So when calculating how much each person’s input was worth (time), they should get credit for it just like any other expense would need to do on an account statement or spreadsheet. To find your return on investment, divide your revenue by the amount of time and money spent to get it.

Final Take

An important part of managing any business is to be aware and stay on top of how you’re doing. KPIs give managers that high-level view, which shows whether they’re moving in the right direction or need some adjustments made before it’s too late!

It’s time to promote your ecommerce store for the holiday season. For all your ecommerce marketing needs in Sydney, get in touch with Helpline Marketing.

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