10 Tips to Building a Better Social Media Presence

Social media has taken over the world. Whether you’re a business owner, blogger, or just someone who spends their time on social networks, it’s hard to ignore that there is a massive opportunity for everyone to build a better presence on social media. This post will discuss ten tips for building a better social media presence and some great tools to help make it happen!

There are many social media platforms today, each with its unique benefits. It can be challenging to decide which one is best for your business or organization. If you want to build a better social media presence, here are ten tips to help you get started!

  1. Choose the Right Social Media Platforms

If you want to build a better social media presence, you must choose the right social media platform. Before launching your social media campaign, research which platforms your target market uses and which ones will help you reach your goals! For example, an organization that sells children’s books will likely not see as much traffic on Pinterest and might consider using Instagram more often than Facebook.

A good way to approach choosing the right social media platforms:

Identify the social media platforms your target market is using.

To find out which platforms your audience is using, conduct a survey or ask them directly.

For example, you can do a poll on Facebook by creating an event and tagging friends who could be part of your target market.

  1. Focus on Quality over Quantity:

When you’re looking to build a better social media presence, it’s essential that you prioritize quality over quantity. It might be tempting to post as frequently as possible, but this will lead to poor engagement and affect your brand image.


Post regularly – but keep it organized! Use an editorial calendar so you can plan and avoid posting at awkward times that might affect your engagement.

Post frequently – but don’t flood your audience with too many posts each day. If you post too much, people will be less likely to engage and look for other sources of information instead.

  1. Use Images:

Visuals like images and videos give people a complete experience of what you’re trying to convey. If you want to build a better social media presence, it’s vital that you post images and videos as often as possible!

Warning: Don’t just upload the same old content over and over again. When people see identical posts on their feed multiple times, they will be less likely to engage.

Use images, videos, memes, and other visual content.

Make sure your visuals are high-quality. Poor quality images can give off the impression that you’re not serious about your business or content – which will result in lackluster engagement!

  1. Don’t Spam:

When you’re trying to build a better social media presence, it’s essential that you don’t spam your audience with promotional messages. Always try to be as transparent as possible so people know they can trust your brand!

How to avoid spam:

Keep your posts positive and relevant by avoiding overly promotional messages. For example, don’t just promote an event on Facebook if there is nothing else to say except for “Buy tickets here!”

  1. Engage:

A great way to build a better social media presence is by engaging your audience and answering their questions. When people feel like they’re being heard, it shows that you care about them and will lead to better engagement!

A good way to engage on social media:

Make sure to answer any comments or questions on your posts. If someone reaches out via direct message, make sure you respond promptly. Responding quickly builds trust and can result in stronger relationships with your fan base.

Respond to any online reviews of your business too! Go the extra mile and try and develop a rapport with reviewers, so it’s not just all surface-level. This will help people recognize how serious you are in building long-lasting relationships with your audience.

  1. Build Relationships:

In the world of social media, relationships matter! One great way to build a better social media presence is by building and nurturing relationships with your followers and fans on social media.

How to go about building relationships on social media:

Interact with other accounts in the same niche as yours or accounts that share similar interests. This can be done via regrams (when you post content from another account) – but make sure they don’t violate any copyright laws first!

Participate in blog hops, Facebook parties, and other multi-person events hosted on your favorite platforms. This will help you connect with more people and can lead to new opportunities for collaboration!

  1. Engage Offline:

Nowadays, it can be hard to manage all of your social media accounts. Make sure you are engaging with people offline, too – this will give you more opportunities to build stronger relationships!

How to approach engaging offline:

Host in-person meetups or networking events. This is an opportunity for people to get to know each other more personally instead of just online!

Host giveaways and contests to help make people feel more connected to your brand. Even if it’s something small, any show of appreciation goes a long way with social media users!

  1. Be Consistent:

One of the best ways to build a better social media presence is by being consistent with your posts and messaging across all platforms. Having a solid brand that has clear messaging is crucial in today’s world!

A good way to be consistent:

Make sure you have a schedule for when your posts will go live. If you post regularly every day, your audience will know when they can expect new content from you – which makes it easier for them to engage with you on social media!

Be consistent with your branding across all of the different networks where you participate. Sometimes, it may be tempting to change things up, but they might not know who you are anymore!

  1. Stay Current:

It’s essential to keep up with the latest trends in your industry when you’re trying to build a better social media presence. If you aren’t, it shows that you don’t care about what’s going on in the world, and people will be less engaged!

You can stay current by:

Reading relevant content from other influencers and brands online. This will help give you new ideas for things you can post yourself. Don’t just repost what they share, though – make sure there’s something original that makes sense for your brand!

Try using hashtags that are trending in your industry or on social media. Sometimes these can bring attention to your posts that you wouldn’t have seen otherwise. Just remember not every hashtag is right for your brand!


Now you should be an expert on how to build a better social media presence! If you want to get more traffic and leads from your online efforts, then it’s essential that you take the time to tailor your website around what people are searching for in Google.

If you need professional help to boost your website’s rankings, Helpline Marketing has SEO packages to suit the needs of all business types.

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