10 Steps to Create a Content Marketing Strategy to Boost Your Business

It’s no secret that content marketing is one of the most effective ways to grow your business. You can create high-quality, engaging content consistently and get it in front of your target audience. However, if you’re not careful with executing this strategy, it won’t do much for you.

Do you need to create a content marketing strategy for your business? Content marketing is the future of advertising, and it’s important that you get on board with this trend. The following are ten steps to help you create your plan.

  1. Focus on Your Target Audience

If you’re not sure who is paying attention to what you’re writing, it can be difficult to create anything worthwhile. You shouldn’t write for an imaginary audience; instead, focus on the people that would be most interested in your business and content.

– Decide what your target audience is looking for.

– Do you have a particular demographic in mind? Age, gender, or location, maybe.

– Identify how to find them online: Use social media sites Facebook, Twitter, etc. And search for possible influencers.

– Look at your competitors and the types of content that they produce.

  1. Set Your Goals

It’s important to have goals with your content marketing strategy. Whether you’re trying to increase your subscribers, get more referrals or improve your search rankings, it’s vital that you’re aware of what you’re trying to achieve.

– What is the main goal? Do you want more leads, inquiries, sales, or something else?

– What metrics are you going to judge your success on? Get a clear idea of what is important for your business.

– What type of content do you want to publish and share? Blogs, videos, images, or podcasts perhaps.

  1. Brainstorm High-Quality Topics

Don’t just write anything when it comes to content marketing. You need to make sure that the information you’re providing your audience is helpful and engaging enough for them to want more.

– Find topics that you’re familiar with or can carry some interest.

– Take a look at what is already out there. What are people searching for?

– Go through your customer service emails and complaints. What are your customers complaining about?

– Look at what is trending online and on social media.

  1. Create a Publishing Schedule

How often you publish content is as important as the quality. You can’t just post anything and expect to get results; you need to be strategic with the topics you’re publishing on and how often you do it.

Decide what your publishing schedule¬†will be – weekly, monthly, or daily? It’s important to know when you’re going to publish this content so that it ties in with the rest of your strategy.

– How long are you going to spend on each piece? Consider the resources that are needed before committing.

– You can use a tool like Buffer or Hootsuite to schedule your posts and share content across multiple social networks.

  1. Measure Your Results

After you’ve started publishing content, it’s important that you keep monitoring your progress. This will help you improve your strategy over time to be more efficient with how to spend time on your marketing.

– Monitor your web traffic and where it’s come from. Ensure that you make the most of this data by analyzing what posts generated the most interest.

– Set up a Google Analytics account to help you see who is visiting your website and how they found you.

– Find out if people are subscribing to more content or if they are becoming customers. Are you generating leads?

  1. Develop a Strategy That’s Unique to Your Business

There’s no point in just imitating what other people have done or joining the same social media networks as everyone else, as this won’t help you stand out from the crowd. Make sure your content marketing strategy is suited to your business alone.

– Who are your competitors? What are they doing that you’re not?

– Who is your audience? Where does their attention lie online?

– Get to know your brand well. You should have an idea of what type of content works best by now.

  1. Create Compelling Content That People Want to Share

In the content marketing world, the more people who share your posts, the more exposure. This can be from friends and family to other businesses. If they like what you’re producing, of course!

– Create interesting titles that are intriguing enough for others to want to click on them.

– Focus on high-quality images that will grab people’s attention. You can use tools such as Canva to create great visuals quickly and easily.

– Video content is always a winner. YouTube videos can now be watched without an account, so it’s worth testing the water with this media type.

  1. Promote Your Content Online and Offline

Your content won’t get very far if it’s hidden away. You need to make the most of every opportunity you have at your disposal to help people find out about what you’re producing.

– How are you going to let your audience know that this content exists? Ask them directly by making it easy for them to contact you with any questions or feedback.

– Where is this content going to be shared? It’s pointless staying on your website if you’re not sharing it with the rest of the world, so make sure that you’re using all available networks and platforms.

  1. Promote Your Content Offline

You don’t need to use online marketing and digital channels alone to promote your content, as plenty of opportunities lie outside of this.

– Pitch your ideas to the relevant journalists and bloggers. If you can get coverage in a newspaper or magazine, it will be a big boost for your company.

– Organise an event to talk about what you’re doing. A small business conference can be a good way to get some exposure and generate interest.

– Acknowledge people who share your content on social media. This can go a long way as you appear more approachable and friendly, which works well if you’re having conversations with potential customers.

  1. Do More of the Things That Work Well

Make sure that you’re only doing the things that work well and that your time isn’t being wasted on content that yields such great results.

– How has this post been done compared to others? If it’s not performing as well as you’d like, try something different.

– Don’t give up! Even if your content isn’t generating any interest at the moment, keep pushing it out there. It may take time to build momentum, but you will get there in the end.

– Can you do anything else with this post? Is it adapted or improved in any way? Or could you make a brand new piece of content from it instead? There are many ways to use content that has already been created, rather than throwing it away and starting again.

Wrap Up:

If you’ve followed these steps, you should have a good idea of starting your content marketing strategy. You can then implement it into your current workflow and see what works best for your business. At the end of the process, you will have created an extensive amount of great content that will help you reach your goals.

For all your content marketing requirements in Sydney, get in touch with Helpline Marketing.

 

 

 

 

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