10 Most Important Parameters of Technical SEO

The search engines, Google in particular, are always updating how sites rank. These algorithms that decide what shows up on your favorite search engine get tweaked every day, so you can find the ‘best’ (a very sketchy term) results for any given query! The world is changing, and so are the skills that need to be implemented in order for you to succeed. In fact, smart customers hire SEO practitioners based on how they keep their knowledge current!

The search engine’s goal is to show users content that they are seeking and establish their site as useful for a user’s needs. All Technical SEO recommendations help your website become friendlier with the technical aspects, making it more likely you’ll be discovered by people who come across an internet-related product or service on one of these pages!

Site Speed

The first recommendation is to optimize your site. Recent research shows that as many as 47% of consumers expect websites to load in a few seconds, and you can’t build engagement or even sell products if the loading time on your website slows down! Take some time today just for yourself — it will make all future marketing efforts more satisfying with an increased chance at success, because slow sites kill performance and search engines penalize them accordingly (with lower rankings). Hosting and content optimization fall under this category. Some users become obsessed with the site’s speed. One caution: don’t allow your desire for speed to detract from the quality of content or experience you are providing them, because if this happens, it could result in a poor user rating on Google search engine results pages (SERPs).


Today, mobile-first or simply “mobile friendly” are no longer buzzwords. Search engines change their ranking rules based on user behavior and given that over 52% of all internet traffic is from a smartphone in America alone — it’s clear to see how much importance does this hold for an online business! As such, sites must now adapt themselves accordingly; if they want any chance at success, then the first step would be focusing more time on making sure your site can be easily accessed by these smaller screens with limited resources like battery life and data plans while still being seen as device-agnostic (which means catering both desktop computers via responsive web designs alongside tablets).

Link Building

Link building is a two-part process: inbound and outbound links. It wasn’t too many years ago that Inbound or Outbound Links were the best way to improve SERP rankings, but now there are vendors who will sell their sites’ high page ranks for money! Start by adding links to complementary content on your site and other sites. If you want the best results, start by finding websites that would benefit from having more of what they like to find by those who are looking! Link building is just one of the many strategies that you can use to rank in search engines. For new sites, outbound link building is a great way to establish your place (and should be ranked!) Once you have content and links from other sources, such as authoritative domains or press releases, it is time for outreach! Reach-outs offer opportunities like guest blogging on other blogs with high authority, which helps generate more traffic back at them through social media shares when they share their articles about you.

Conduct a Site Audit

Site audits are a great way for any business to identify and improve technical issues with their website. The most popular site audit tools include CloudHarmony, PPC Link Diagnostics or Google Webmasters tool. However, there is no need to hire an expensive SEO company when you can do it yourself! SEMrush is the most popular audit tool and one people use regularly. One fan favorite among users is Moz, but you can’t go wrong with Ahrefs or SpyFu either! Any of these audits will result in a list of issues that reduce your site’s ability to properly crawl and evaluate content on it — which means there could (potentially) be better ways for search engines to rank pages when they visit them via crawling algorithms instead.

Fixing Site and Code Errors

When a user visits your site, they should be able to find what they are looking for quickly. However, if there is an error that slows down the search engine from completely reviewing and crawling everything on it, then this will affect their ranking in SERPS (search engine result pages). One of the easiest ways to make your content stand out is by eliminating site errors that slow down search engine bots.


Adding a sitemap is one of the most important things you can do to make sure your site gets picked up by search engines. It will help Google know where all those wonderful content goes, and give them an easy way in when they come looking for new material! Adding extra keywords won’t just boost rankings–it’ll also improve traffic because people who use less competitive searches on their own might find something which solves problems or helps solve issues quicker than if someone came into this kind of query cold without these words being used beforehand. This piece of code provides guidance to search engines about the organization and structure of your site, as well as how they should review it.

Content in the Code

When you see the SEO audit recommendations to fold content into your site’s code, it will add density and reinforce a page’s relevance for certain keywords. As you go deeper into the SEO audit, there are recommendations to fold content into your site’s code. This adds density and strengthens keywords by making them more relevant to search engines!

Make the Site Secure

As Google started hinting that sites served under HTTPS would be given preference over HTTP in 2014, it is now the standard security protocol for websites. As web browsers and search engines began flagging a site as “Not Secure” when accessed through unencrypted connections such as those on an outdated browser or one without SSL support; many business owners have become aware of this change to internet standards.

The current environment requires all content providers — regardless of whether they are businesses with e-commerce portals selling their products directly to customers via digital representation like social media pages (Facebook), providing information about events happening nearby at your location including time frames etc., generating leads from website visitors based upon client engagement practices established by marketing teams — understand how important securing customer data has become!

Robots.txt Files

With the power of robots.txt, you can tell search engines which pages to include and exclude from their index so that they rank higher on websites like Google!

User-friendly Content

Google’s recommendation, and the way to avoid negative SEO is by only using these tools for enhancing your user experience. Logins that allow people to access around pages are acceptable use. However, if you add permissions or approvals of some kind in order to make navigation easier on them, then this could be considered unfriendly content which will hurt ranking over time as well!

Final Take

SEO is no longer a magical shortcut to get your site on the first page. It’s now an entire field of expertise and one that every business needs to invest in if they want their online presence optimized for success.

Helpline Digital has been helping businesses in Sydney to realise their business goals with its digital marketing services. Get in touch for all your SEO and other digital marketing needs.

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