It’s frustrating not to see results, but have you ever taken time to think about what is stopping your store from thriving? Your competition might be doing better than you think. It could just be SEO and the way that online shopping works in general: there are many factors at play when someone looks up products or services on their computer with Google as opposed to only visiting physical stores!
In store shopping for anything can be painful. The process of finding your desired product and then waiting in line at the payment counter is an optimization nightmare, but it doesn’t have to stay this way! Ecommerce SEO makes sure that when people search products on Google or Bing – you’ll rank highly, so more customers find their way into the store via organic searches from SERPs (search engine results pages).
Use the Right Keywords
Using keywords in your titles and descriptions is beneficial. You can mention primary keywords in product headlines or introduction lines of text on pages with related content – like images for alternate attributes and subheadings under headings such as “Headline.” For best results, when it comes down to how much you put here, though; just remember that less is often more! Research is the key to successful keyword research. Know how often people search for it (keyword’s volume), what they’re looking for when searching and competition in paid advertising space before you use that term as a seed word or phrase!
Looking into Your Competitor’s Websites
A great way to find out what your competitors are doing on-site optimization wise is by looking at their websites. If you have the time and resources, analyze both their homepage keywords and more specific product pages for insights into how they’ve been able to optimize these aspects of an ecommerce site efficiently enough that customers keep coming back again and again! Keep looking for keywords until you find the perfect fit. But don’t stop there! Check out your competitors’ landing pages to see how they’re using these words and make sure that’s what works best on yours too.
Focus on Homepage SEO
Optimizing your homepage may sound like an easy task, but it is actually one of the most difficult to perform. Homepages are always going up against other pages on websites for search engine rankings and if you do not have a strong optimized page – one with high-quality content that will draw people into reading about what they can get from contacting or buying whatever product/service you offer–you risk having all those visitors go elsewhere instead! Homepages are the first impression your users get about what you have to offer. Make sure that it provides all the information they need in an easy-to understand way, so people don’t get overwhelmed with too much data or try and navigate away from pages which could potentially lead them astray when looking for answers on how exactly their problem can be solved through contacting customer service representatives who are always ready at hand!
Simplify Your Site Design
You want to make sure that your site’s design plays an important role in search optimization, especially when it comes down to how you rank for certain keywords. For example: having a distinct hierarchy of navigation from the homepage all-the way through product categories and individual products listed within them will help bots discover what they’re looking at much more easily – which means better rankings! Search engines and visitors want to make sure you can find everything on your website with just a few clicks. The homepage needs only be three clicks away from any product, so there is no need for them in other parts of the site!
Optimize Product Pages
You need more information on your product pages, so Google can find them. Product descriptions are one way to do that, and you should focus a lot of time, energy, creativity into making it as engaging for users with what they’re looking for when browsing through the site or app store! If you want the best chance of ranking in search engines, it’s important that your product name has traction. Ensure that this moniker also appears on the title and URL for both organic listings and paid advertising campaigns to be successful!
When you are trying to sell a product online, the last thing that customers want is an unclear image of what they are buying. Not only will this make them wonder if there might be hidden costs or other drawbacks, but also search optimization- because Google ranks sites higher when images appear on our results pages! By uploading your images to Google, they now have a chance of appearing in Image Search as shown above, or on the main search results page.
Boost Customer Reviews
Reviews are a way to boost customer confidence in your product. In this day and age, people want the most reliable companies they can find so be sure you’re doing everything possible by allowing reviews from happy customers who have already tried out what it is that you are selling! Good reviews also help your site rank higher in Google.
Use Responsive Design
The increased usage of mobile devices has made it a popular method for conducting transactions, with more searches taking place on this form factor. By creating responsive websites that are easily viewable regardless if you’re browsing from your phone in public spaces like coffee shops where data plans may not always apply; retailers can improve user experience while boosting their rank higher up within Google’s index which uses these rankings as signals too!
Reduce Page Load Speed
A fast-loading website is an attractive prospect for Google because it leads to a better ranking. This means the faster your pages load, the higher on their search engine rankings list of potential customers you’ll be! Though it is tempting to add as many elements onto your page, be mindful of the user experience and remove anything that doesn’t contribute. For instance a large background image covered by white body columns or plugins which do not enhance eCommerce business’ bottom line may need removal for better performance. The goal here isn’t just about achieving good design–it’s also making sure you’re providing what customers want!
Create Backlinks for Ecommerce SEO
Guest blogging is a great way to build backlinks and increase the authority of your site. You can use guest posts as an opportunity to build relationships with other blog owners in order to extract valuable information from them about their audience, which will help you create better content marketing strategies down the line!
With the search engine rankings changing constantly, there are a few things you can do to ensure your business stays ahead. The first step in this process is making sure that all of its pages rank on page one for their relevant keywords and phrases (which will increase traffic). It’s also important not just during ranking season but throughout any given month-because Google does occasional updates which could affect where someone finds information about whatever product/service they offer online…so monitoring SEO trends becomes essential when trying different strategies until something works best!
Helpline Marketing has been providing ecommerce SEO services in Sydney for years. If you own an online store and need digital marketing services, get in touch.