10 Common SEO Mistakes to Avoid

SEO has come a long way since its inception. SEO is so much more than just writing great content. Now we have to worry about search engine optimisation too! The demands on an SEO professional are increasing every day and there is no sign of slowing down in the near future either. The need for qualified digital marketers who can understand both strategies within their own organisation but also collaborate across functional areas like marketing or engineering if necessary, grows exponentially greater each year- seize this opportunity before it slips away.

The nature of SEO is always changing and evolving. It must be updated to new search engine developments, customer behaviour changes that occur over time- as well as other factors such as shifting marketing conditions or new priorities within your company’s business model. As these things happen so to will the techniques used for optimisation become obsolete with what works the best now instead of then because there aren’t any set rules on how this all should work out but rather something unique based off individual circumstances like what we’ve seen before us today: Google updates their algorithm again after an incident where many websites ranking highly due solely on quantity had been penalised heavily enough by users who wanted clean results.

Not researching keywords

If you’re serious about stepping up your SEO game, then keyword research should be a top priority. Luckily it doesn’t have to be difficult and Google Keyword Planner is there for us! The best way to get your content noticed is by ranking for low-competition keywords with high volume. The trick, though it sounds simple enough in theory at least some people have found success on this front, but there are still many others who struggle or even give up altogether because they don’t know what else needs to be done besides rank well which sometimes isn’t enough if the competition level of certain phrases are too intense — making them not worth fighting over period!

Not using analytics

When it comes to SEO, the most common mistake is not using the data available and instead relying on intuition. By installing Google Analytics code onto your website with a plugin like Head & Footer Injections, you’ll be able to see how people are converting when they visit, which can give insight into what needs improvement for conversion rate optimisation in future posts/pages! The best digital marketers have one thing in common, SEMrush. This advanced SEO software is used to track the keywords that bring visitors to your site, so you can see what they are searching for and plan future campaigns accordingly.

Not having an internal linking strategy

Internal linking is an often overlooked yet crucial part of SEO. It’s easier than getting backlinks, you are in control of all the links! All that’s needed for success with this strategy are some game plans and patience to wait out low-quality websites who won’t be contributing much anyways, so it doesn’t matter if they have a few bad ones on your page or not at first glance.

Not having a backlink strategy

If you’re looking to get more traffic and boost your rankings, then it’s time for an internal link strategy. Just because we use links on the inside of our website doesn’t mean they should be overlooked when getting backlinks from other sites! Here are some tricks that will help make this process easier than ever before:

HARO is a great way to get noticed by reporters and link back to your content. If you’re interested, just email them with quotes or links for their website!

Guest blogging is a great way to get backlinks and have more control over the content.

Not using anchor text for links

One of the most common mistakes content writers make is not using anchor text for links, which can really hurt their ranking. They’ll link to words like “read more here” instead of what they want ranked highly in search engines–so always use relevant keywords!

Not optimising images

It’s not surprising that millennials and the next generation are more likely than any before them to use visual search. With Instagram, Pinterest being so popular with this demographic, it makes sense they want an experience where visuals come first over anything else new or trending in technology right now. Some tips for success when crafting content marketing strategies include making sure your graphics are easily shareable via apps like Canva which allow anyone without graphic design knowledge to produce beautiful infographics–perfect if you’re looking into how best utilise creativity! To optimise your images for the web, you should add alt text and keyword tags. Finally, resize them, so they’ll load faster on a computer screen or phone camera lens than as large graphic files where people need to click through from Google search results pages before seeing what an image looks like up close–and sometimes this means putting some work into reducing file sizes!

Not using clickable titles

Another of the most common mistakes made when it comes to SEO is not taking time out of your day-to-day routine and coming up with optimised titles for blog posts. The title should have keywords or phrases you want to get a higher ranking in order, yet still sound creative, so people will click on them!

Forgetting meta descriptions and title tags

In 2021, it is still important to have a title tag and meta description for your website. You can use a free SERP snippet tool that will visualise how your tags or descriptions look when they appear on Google search results pages!

Not writing quality content

As content marketing continues to grow, the competition will become fiercer. However, with your help as an author or marketer, you can create some quality pieces of work that rise above others in order for them to stand out from search engine results pages (SERPs). Readers are interested not only by what’s being said but also how it is presented which makes me stay longer on our site and thus make us valuable information providers who should rank higher than competitors who provide less value-filled material.

Not using an SEO plugin

The last common SEO mistake to avoid is not using an effective plugin. As you can tell from this list, there’s a lot of stuff going on outside the scope for most bloggers and writers — but it will make your life easier by providing checklists with suggestions about where each post could use some work so that users have something helpful when they visit their site!

Final Take

Search engine optimisation is a long process, and it can be difficult to stay on top of all the challenges that come with it. That’s why you need some help! You should consider hiring an expert who has experience in this field, so they know how best to optimise your content for both search engines like Google and human readers looking through sites like Facebook or Instagram feeds.

Helpline Digital has been helping businesses in Sydney to realise their business goals with its SEO services in Sydney. Get in touch for all your SEO and other digital marketing needs.

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